used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity partnerships
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“Harmful effects of tourism” There is no doubt that visiting new places‚ opening interesting corners of the planet and exploring exotic sights are always attractive. But often people forget about main purposes of tourism‚ by damaging our nature. That is why the quality of environment has become the essential problem for tourism. And although tourism can be very beneficial and useful‚ it impacts on our nature in a harmful way. So‚ to be or not to be...a tourist? Tourism is an activity that conceals
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Relationship Between Celebrities‚ Fans‚ and the Paparazzi The media revolves around a cycle of people wanting to be celebrities‚ the celebrities‚ and the paparazzi. To get a glimpse of how obsessed people actually are with celebrity‚ the documentary brought up some appalling evidence from a survey. The survey asked people which job they would most want to have‚ the survey included jobs such as CEO of a large company‚ US Senator‚ Chairman of Harvard University‚ and as well as the personal assistant
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Samantha Sipes Mrs. Giles Period: 3 10/30/12 Technology: Beneficial or Detrimental? Technology has really progressed with devices such as computers‚ cell phones and mp3 players. Almost everyone has instant access to communication and knowledge. Even though there might be some faults and flaws it is also very expensive and high priced but it is all worth the time you saving with these fast systems of technology. Teenagers use technology very frequently to help them with research for many
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PERIOD 1‚ US HISTORY ACC. Question: To what extent was the Reconstruction a failure? Reconstruction was the period directly after the end of the Civil War (1865-1877). This era was a necessary time for the United States to restore the divided nation. The eleven rebel states that had been defeated leaving the government unsure weather to punish or pardon them. In Reconstruction era‚ the three goals emerged from the federal government: rebuild the South‚ provide and protect freedman’s
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Facebook; what is it about this site that has people going wild over it? At first glance it does not look like anything special compared to some other community sites out there. Sure; you can add friends‚ post comments and see what others are saying or doing. Unlike other sites though Facebook limits you. For instance you cannot edit the look of your home page. It’s the same boring white screen that everyone else has. And yes while there is the ability to add photos and links both in comments and
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HUM/111 CRITICAL AND CREATIVE THINKING Renewable Energy Beneficial for the Environment or Not? Global warming is something that we all hear about and something that might concern most of us. Carbon is something that is already in our atmosphere and we need it to help keep out harmful radiation from the sun‚ but too much of it in our atmosphere can be very harmful to the planet. Too much carbon in the atmosphere reflects light and heat back down to earth‚ letting little escape‚ therefore
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studying advising standards at the University of Wisconsin-Parkside. Beneficial Factors of Advising: The Core of its Purpose Advising can change based on the type of student. There are several different studies‚ methods‚ and theories that have proved that advising can be beneficial for all types of students. With a strong correlation between retention and good advising‚ it can be interesting to see what the student sees as beneficial for advising. The interaction between the student and advisor can
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CELEBRITY ENDORSER VERSUS MASCOT SAMPADA RAHALKAR 103 PGDM-B SIES COLLEGE OF MANAGEMENT STUDIES TABLE OF CONTENTS Sr. No. Particulars Page No. 1.1 Introduction 2 1.2 Motivation 2 1.3 Research Objectives 3 1.4 Research Problem 3 1.5 Scope & Limitations 3 1.6 Variables under Study 3 2.1 (A) Theoretical Literature Review 4 2.2 (B) Research based Literature Review 6 3.1 Research Design 8 3.2 Sampling Design 8 3.3 Data Collection Methodology 8 3.4 Data Analysis Tools 8
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from the world we are living in. As the number of CCTVs is dramatically increasing‚ the surveillance of people around the country can be very extreme and be basically like a “Truman Show”. Last but not least‚ privacy is one of the glorious presents humanity has ever received. The French and US revolutions are one of the great fights between the people and the powers that be. The people of these countries gained many rights in their
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