that Tobacco manufactures face when selling tobacco products in third world countries. First‚ there is the ethical dilemma of business versus health. The opening and development of the tobacco business in Third World countries like China‚ Malaysia‚ Indonesia‚ India and Africa‚ is considered against the health consequences of tobacco use which according to an Oxford University epidemiologist‚ has estimated to cost 3 million lives annually rising to 10 million by 2050 without effective tobacco control
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Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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ADVERTISING is mass media content intended to persuade audiences of readers‚ viewers or listeners to take action on products‚ services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product‚ service or concept. Advertising is the paid‚ impersonal‚ one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods‚ services or ideas. Television advertising / Music in advertising
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ADVERTISING INTRODUCTION . Advertising is a paid form of communication‚ although some forms of advertising‚ such as public service announcements‚ use donated space and time. Second‚ not only is the message paid for‚ but the sponsor is identified. Third‚ most advertising tries to persuade or influence the consumer to do something‚ although in some cases the point of the message is simply to make consumers aware of the product or company Fourth and fifth‚ the message is conveyed through many different
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times such as personal canvassing‚ advertising through media‚ television‚ e mail and in the web sites to attract the attention of all sorts of consumers both existing and the prospective. The effective marketing communication is evaluated by all sorts of persons such as the external stakeholder who include the consumers and the commercial who propagates about the product. The internal stake holders are the employees and management team who also speak for the products of the establishment. Main reasons
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Surrogate Advertising-Enforced Innovation: An inside-out overview of Indian Liquor and Tobacco industry Presented by: SUBHABRATA BANERJEE MBA – DAY INDIAN INSTITUE OF SOCIAL WELFARE AND BUSINESS MANAGEMNT ROLL NO: 107/MBA/080004 REGN NO: 19779 of 2001-2002 Acknowledgement I deem it a privilege and pleasure in submitting the dissertation paper “Surrogate Advertising-Enforced Innovation : An inside-out overview of Indian Liquor and Tobacco industry” which is in partial fulfillment
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I. Introduction a. When it comes to products that pose an immediate health risk tobacco‚ alcohol and prescription drugs are front-runners for debate. With statistical data in mind it is obvious that each of these three industries manufacture and promote products that are hazardous to the consumers health. Should there be advertising restrictions on products that pose an immediate health risk to consumer? b. Sources i. Past and present bans ineffectiveness ii. Advertisement
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111-D 3 March 2013 A World without Tobacco Every year the United States Federal Government puts millions upon millions of dollars into research proving how bad tobacco products are‚ warning the public through various forms of media advocating against tobacco use‚ cleaning up the pollution caused by tobacco‚ and penalizing the tobacco user by taxation in an attempt to make them quit. But my question is‚ if the federal government wants people to quit using tobacco‚ why not make it illegal? We see
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Journal of Graphic Engineering and Design‚ Volume 2 (1)‚ 2011. Original scientific paper UDK: 655.3.066.14 The Efficiency Of Message Codification Level in Print Advertisements: The case of food and drink products or service 1 Authors: Uroš Nedeljković 1‚ Ivan Pinćjer 1‚ Gojko Vladić 1 Faculty of Technical Sciences‚ Graphic Engineering and Design‚ Novi Sad‚ Serbia Corresponding author: Uroš Nedeljković‚ email: urosned@uns.ac.rs Abstract It has been our intention through this paper
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ever seen an advert and thought " i want that product"? Well I have‚ and this sudden urge can only be blamed on adverts. We see them all the time‚ for example: when watching a TV Show‚ the average person will come across 5 advertisement breaks. These breaks each contain around 3 advertisements each‚ this would mean that every 30 minutes‚ we see 15 adverts. Advertising is all about making money by introducing and encouraging people to buy new products or use services. The more adverts a TV show has
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