How important is civil society to bringing about political and social change? In this essay we will explore the varying importance of civil society in different countries and across periods of time and how this relative importance is reflected in its capability for both political and social change; the former relating to a modification in the political structure or constitution and the latter an alteration in social order within society. A civil society is defined as ‘a diverse sphere of social
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INTRODUCTION In the business context‚ advertising is a marketing tool that is aimed at convincing consumers to purchase goods and services offered by the advertiser. In this vein‚ advertisement has been recognized as a marketing tool with a broader exposure and a long lasting effect in the viewers mind (Abideen & Saleem‚ 55). Abideen and Saleem (55) further point out that the concept of advertising is based on promotion as one of the 4P’s in the marketing mix. It promotes product awareness
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Definition Advertising is a form of communication used to persuade an audience (viewers‚ readers or listeners) to take some action with respect to products‚ ideas‚ or services. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. Advertising messages are usually paid for bysponsors and viewed via various traditional media; including mass media such as newspaper‚ magazines‚ television
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CUSTOMERS’ SATISFACTION IN AFTER SALES SERVICE –CONSUMER DURABLE GOODS -A CASE STUDY OF AIR CONDITIONERS This study is about finding the factors affecting customer satisfaction‚ extent and level of prevalent after sales service in regard to consumer durable goods. For purpose of in depth study of the relevant issues one of such item “Air Conditioner” has been chosen keeping in view the latest craze‚ flooding of advertisement alluring the existing and potential customers. The study described
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death and societal issues. They evoke images of beautiful seductive creatures with fangs that seduce in their prey‚ with their mesmerizing stare along with their charm‚ wit‚ and most importantly good looks. Vampires have also evolved to fit into societal trends. But why are vampires so popular in todays world? In L.J Smith’s Vampire Diaries series and Stephanie Meyer’s Twilight series vampires are characterized as romantic heroes whose main objective is to protect those they love rather than undead
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MARKET RESEARCH ON CONSUMER BUYING BEHAVIOUR AND AWARENESS OF DABUR REAL ACTIV Crm : 09’- 11’ Made by: Shubhra singh Meghna evita lall Yogita khanna DABUR REAL ACTIV Acknowledgement We express our sincere thanks to Mrs. Manisha Bachheti‚ our Project guide to
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and attachments with the consumers is ably affected by the way and manner the marketing communications dealt with by the firms and considered as a fitting and pursuing concept which lost long for many years steadily (Low‚ 2008). Consumers are from different walks of life and will have to be attended according to their culture both emotionally and practice wise in order to win over them and retain their patronage. The importance of effective marketing communication which is the deciding factor for
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MARKETING COMMUNICATIONS: ADVERTISING‚ SALES PROMOTION‚ AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications mix is: a. the advertising program. b. the sales force. c. the image mix. d. the promotion mix. Answer: (d) Difficulty: (1) Page: 470 2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified
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Question - “Advertising is a nonpersonal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media." Explain. Answer Meaning of Advertising - Advertising is an activity of attracting public attention to a product‚ service‚ or business as by paid announcements in the print‚ broadcast‚ or electronic media. Definition of Advertising - "Advertising is the non-personal communication of information
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English 102 Section 401 November 24‚ 2012 Does America Need Labor Unions Today? President John F. Kennedy once said‚ “The American Labor Movement has consistently demonstrated its devotion to the public interest. It is‚ and has been‚ good for all Americans.” Organized labor has a goal of helping workers get what they deserve in all aspects of their jobs such as salary‚ benefits‚ hours‚ working
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