"Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold" Essays and Research Papers

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    Popular Archaeology Book Review Dunn‚ Christopher. The Giza Power Plant‚ Technologies of Ancient Egypt. Inner Traditions/Bear & Company‚ 1998 Christopher Dunn ’s book The Giza Power Plant lures the reader in with the idea that the pyramids were used for a much bigger purpose. This book has all the great makings to be a spectacular magic show. It goes from boring statistical fallacies to how the pyramid of Giza is actually a technically advanced machine. His elaborate explanations can really

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    Sales Organogram

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    Case – Sales Oranisation ABC & Company started manufacturing Soya Chunks at Bhopal in 1995. They put up a small Extractor Plant comprising of Mixer‚ Blender‚ Extractor‚ Driver at a cost of Rs. 15 Lacs. They were buying Soya powder from Indore. Initially the sales was in bulk. They used to sell in bags of 20 Kgs each only In 1997 Sales was 500 Tonnes amounting to approx Rs. 1 Crore. There were 1 Sales Manager and 2 Sales Executives. Mostly Sales was confirmed through the wholesale Market in

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    Shakespeare’s master piece “Romeo and Juliet” is both relevant and irrelevant to today’s modern audiences. The values‚ morals and beliefs of society have greatly changed in the past centuries. Although many changes have been made the study of Shakespeare and all of his plays are still appreciated and heavily used today. There are also many people who can relate to the power of love and violence that is expressed by the two young lovers. The use of Shakespeare’s many themes has also helped to shape the play

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    History of Advertising

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    GROWTH OF INTERNATIONAL ADVERTISING AND PUBLIC RELATION WORLWIDE. FOCUS ON ITS OPERATION IN NIGERIA‚ EVALUATING ITS LEVEL OF DEVELOPMENT AND THE IMPACT OF ITS PRACTISE ON CORPORATE SUCCESS. The History of Advertising   Introduction   “Advertising‚ a form of commercial mass communication designed to promote the sale of a product or service‚ or a message on behalf of an institution‚ organization‚ or candidate for political office.”  In a primitive form‚ advertising has been around almost

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    Advertising Ethics

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    PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON

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    2011 Kim Advertising Sell and Spin: A History of Advertising Today‚ our cultural society revolves around the media. We thrive off of communication and consider it a necessity of life. One popular form of communication is advertising. The history of advertising is extremely intriguing. After watching The History Channel’s Sell and Spin: A History of Advertising‚ I have learned about several interesting historical facts about Advertising that I would never have thought before. Advertising is an extremely

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    Impact of Technology on Society “The wonderful progress of the present century is‚ in a very great degree‚ due to the invention and improvement of the steam engine‚ and to the ingenious application of its power to kinds of work that formerly taxed the physical energies of the human race” (Thurston 2). Prior to the introduction and adoption of steam as a main power source‚ most laborious chores relied on worn horses and strained men. Thomas Newcomen and James Watt are two of the innovative engineers

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    Popular and Academic Culture

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    Popular and Academic Culture Research Report Background and introduction Since we have been in the era of information‚ we are exposed to and absorb many various information resources. The ubiquity of information has made people feel it is hard to see the differences between popular and academic culture. Hence‚ the accuracy of the definitions of the two cultures has been hard to distinguish. This study is going to talk about two issues—popular and academic culture. The purpose of this paper

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    unethical advertising

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    Generally speaking‚ advertising is the promotion of goods‚ services and ideas‚ usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity‚ public relations‚ personal selling and sales promotion. Advertisement Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to

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    Advertising Features

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    ADVERTISING – AN OVERVIEW Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception‚ advertising in India as anywhere else continues to mesmerize millions of people‚ cutting across age‚ gender and social and economic disparities. Advertising is • Paid for • A way of promoting products‚ services

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