MarketLine Industry Profile Toys & Games in Brazil January 2012 Reference Code: 0076-0778 Publication Date: January 2012 WWW.MARKETLINEINFO.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Brazil - Toys & Games © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0076 - 0778 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The Brazilian toys & games market grew by 16.4% in 2011 to reach a value of $3‚538.8 million.
Premium Management Marketing Strategic management
Toys‚ Packaging‚ and Gender Stereotypes There is a visibly blatant distinction when walking into a toy store or isle of the divide of gender differences and interests. Pink is a standout color amongst half of the space‚ and blue sticks out amongst the other half. There are stereotypical notions‚ which attach the color pink to girls and blue to boys. The color-coded aisles reflect some kind of innate gender difference and assumed interests. What type of message is this form of visual culture sending
Premium Gender Female Gender role
opinion change with the ongoing campaigns and marketing strategies? A. Argument 1 to Sub-question 5: Adults’ attitude about children’s toys has no change. 1. Source 1 (scholar article): Auster and Mansbach cite a study done by Blakemore and Centers in 2005 that many adult‚ including college students have not change their attitude about toys. They still judge and see children’s toys in a gender stereotyped way. The logos‚ packaging‚ color and function of toys are used by adults as “gender markers.”
Premium Gender Childhood Gender role
3/21/13 Toy Industry and Gender Roles The toy industry has enforced the belief that children should play with toys that correspond to their genders‚ while never feeling guilty as they value business greater than the children. At early ages children begin to develop preferences and playing styles that are brought to life through the toy industry that offers countless varieties of action figures‚ dolls‚ blocks‚ bikes‚ books‚ and other toys that stimulate a child’s mind. The problem with the toy industry
Premium Gender Gender role Toy
Toys “R” US in Japan Vinsen Poonoosamy W. Carr A. Mag Presentation - Overview Introduction Toy R Us background/ Japan in brief Impact on Management Practices Entry Barriers Competitive Advantages Internalizing vs. Licensing Future Strategy – Japan and USA Conclusion Toy “R” Us background World ’s leading retailers of toys‚ children ’s apparel and baby products Sells merchandise in more than 1‚550 stores 849 stores in the United States 700 international
Premium Geert Hofstede
1. Grand and Toys strategy is to achieve sales of one billion Canadian dollars‚ maintain a strong brand to be the clear leader in the Canadian commercial segment and to operate about 85 commercially focused stores clustered in major markets. Grand & Toy also wants to achieve their marketing objectives by offering 8000 products through 90 locations and web ordering system. Performance objectives against the strategic plan to achieve its vision included: • Growing sales • Reducing costs and increasing
Premium Management Marketing Strategic management
BUSIENSS PLAN FOR TOY SHOP BUSINESS PLAN KIDZONE TOY STORE Submitted by: Ajit Mangarulkar Vishwanath Patil Piyush Borde Kunal Dalal Yogendra Bhosale Rahul Tayade Overview of the Industry INTRODUCTION The toy industry mainly concentrated in and around the metropolitan cities of New Delhi and Mumbai in India‚ is characterized by small-scale establishments. Of late‚ the toy industry has been internationalized. The application of new materials and technologies have added value
Premium
YELLOW GIRAFFE TOYS The yellow giraffe toys website is a novel concept which should find its place in today’s world where children have become more aware of the brand and kind of toys they want and in most cases do not compromise on these factors. I have checked your site and it comes across as a very colourful site which is sure to get a child’s attention. The toys have been neatly categorized and overall it looks like a site which is going to be very easy to use.I have a few recommendations to
Premium Website Attention span Customer
Mattel and Toy Safety Bus 250 Prof. J. Reece Amanda Wagoner November 18‚ 2013 Mattel and Toy Safety Mattel is an American based toy manufacture that was founded in 1945 by Harold "Matt" Matson and Elliot Handler. The company has been headquartered in El Segundo‚ California since it first opened. However‚ in 2007 the toy manufacture faced hard times when they had to do multiple recalls on their children’s playthings due to unsafe parts and hazardous materials (such as lead paint) the company faced
Premium Mattel Toy United States
Review of the IT System Course Project – SAI Toys A Review of the IT System Executive Summary The overview for SAI Toys is the company sells are manufactured in-house and shipped to brick-and-mortar retailers‚ such as Best Buy and Target‚ as well as e-Commerce only sites‚ such as ThinkGeek.com and Buy.com. The company has no direct interaction with the final purchasers (individuals) of their products other than through warranty service. SAI Toys is one of the leading manufacturers of products
Premium Project management Cost-benefit analysis Cost