corruption and insufficient efficiency within the country. An attempt has been made in this research to know the impact of corporate social responsibility on the profitability in the Nigerian Banking Industry using First Bank of Nigeria (FBN) Plc. as the case study. The present day conception of corporate social responsibility (CSR) implies that companies voluntarily integrate social and environmental concerns in their operations and interaction with stakeholders. The notion of CSR is one of ethical and moral
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Global Ethics and Social Responsibility While conducting work in any type of business setting there is always ethical and social responsibilities that we all must face at one time or another. From big business to small local own businesses‚ it is important that knowing the right from wrong is very important. This would include training for both management and staff. Companies have a more extensive ethical and social responsibility training programs when their business expands to other countries
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subject of social responsibility in business‚ there are many varying views and theories presented. The argument‚ at the extremes‚ is one that is purely economic in nature and the other that requires corporation’s responsibility to society. Today society demands social responsiveness of businesses in the marketplace. A businesses’ failure to act socially or ethically responsible‚ in some cases‚ could form the foundation for its own peril. My paper attempts to define social responsibility‚ discuss views
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TIMBERLAND Q : 1 : In what ways does Timberland fulfill its responsibility to consumers‚ employees‚ investors and society as a whole? A : 1 : Timberland’s mission has been to equip people to make their difference in the world. Let them be consumers ‚ employees ‚ investors or society as a whole. Timberland ‘s business is a model for both commerce and justice having a long history in this regard. While continuing to build its reputation as a brand that
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Essay on Corporate Social Responsibility in Context of Nepal Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. While there is no universal definition of corporate social responsibility‚ it generally refers to transparent business practices that are based on ethical values‚ Compliance with
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Marketing & Culture 2010 “The phenomenon of football shoes – what´s your colour?” Background Since the first classic football shoes were introduced in 18861‚ they were simple uniform brown/black leather shoes with studs. The one and only characteristic of the early football boot was to provide the player grip on the playing surface and prevent him from slipping on muddy or wet grounds. During the following decades the football shoe underwent several technical modifications‚ especially
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1. The success of TOM’s Shoes centers around the phenomena of Cause-Related Marketing. Blake Mycoskie‚ entrepreneur and self proclaimed ‘Chief Shoe Giver’ of TOM’s‚ traveled to Argentina originally and identified a need: that of children needing shoes. This need had the identifiable consequence of disease‚ which could be easily avoided were shoes to be supplied. It was then a process of identifying a target demographic (in his case‚ young people between High School and College age) and the vehicle:
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CORPORATE SOCIAL RESPONSIBILITY 1. INTRODUCTION Over the past several years the sports industry has grown phenomenally‚ and it now ranks among the largest industries in the world. Concomitant with its growth is an increase in the importance of a element of value which is the corporate social responsibility which has become a necessity in terms of the bottom line. Illegal and immoral activities in all settings have emerged to the point that some factions of the society have made efforts to
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marketing approaches have suggested that learning what customers want and giving them exactly what they want will create customer loyalty and an insurmountable barrier to competition. In an example taken to the extreme in the 2002 movie Minority Report‚ Tom Cruise’s character runs through a shopping mall past talking billboards that recognize him by name and urge him to buy products he had earlier expressed an interest in such as jeans and Ray-Bans‚ the ultimate in personalized advertising. But Simonson
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feeling that Corporate Social Responsibility (CSR) gives to each person. Feeling good‚ feeling proud and feeling optimistic. Ever since CSR becomes one big part of every company‚ no matter they are big or small‚ a concern is raised whose answer is controversial: “CSR is from guiltiness or willingness for the good of the society?” Reproduced from T&A Ogilvy 2011 Reproduced from T&A Ogilvy 2011 According to Keinert (2008)‚ CSR is “describing the relationship between business and the
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