SUMMER INTERNSHIP REPORT Hindustan Unilever Pureit MARKET RESEARCH ON WATER PURIFIER PRODUCT NAME- PURE IT SUBHEADING: HOW TO ACHIEVE 100% MANNING IN HUL BY SANDEEP SINGH BHATIA IMM-09-II-247 ACKNOWLEDGEMENT I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable guidance for the preparation of this report. I
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Hindustan Unilever Ltd’s(HUL) Inc has taken the opportunity to offer us a broader view of FMCG category. The Hindustan Unilever Ltd (HLL) is India’s no.1 FMCG is able to share with their market insights based upon unparalleled breath of consumer goods experience. Hindustan Unilever Ltd (HUL) has grown from strength to strength with new technologies being introduced to make the HLL consumer goods business‚ one of the most efficient in the world. The company’s history dates back to 1931 when Unilever set up
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Project On HUL Rural Marketing UNDER THE SUPERVISION OF: SUBMITTED BY: Dr. banasree Dey Group 1‚ PGDM(M) 2011-2013 “Our history is a story of growth powered by ideas and values. Products‚ brands and profits followed in their wake. And while we will change to meet the challenges of our times‚ our values will not.” Harish
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Manwani (Manwani)‚ Chairman of Hindustan Lever Limited (HLL)‚ India’s largest fast moving consumer goods (FMCG) company announced that Douglas Baillie (Baillie) would take over as the Chief Executive Officer (CEO) of HLL from March 01‚ 2006. |Having worked with HLL’s UK based parent company - Unilever - for over 25 years‚ Baillie was promoted from the post of Group Vice-president| |and Head of Unilever AMET (Africa‚ Middle East and Turkey). HLL has been experiencing many problems since the late 1990s
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Environmental Pollution at Hindustan Lever’s Kodaikanal Plant In mid-2004‚ Hindustan Lever Ltd (HLL) executives looked back at the events of the past three years at their mercury thermometer factory in Kodaikanal in the south Indian state of Tamil Nadu. After mercury leakage from the plant had been reported in March 2001‚ heavy expenditure had been incurred in environmental risk assessment‚ waste disposal and health monitoring. The expenditure had exceeded the total profits generated by the plant
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forecast the demise of brands and the industry’s rapid consolidation. Remember the day in 2004 when P&G and HLL slashed the price of their core detergent brands by almost 40 percent? A business weekly wrote‚ "Many brands will perish or never be so profitable again." But such pessimists were wrong. Anyone who invested every year since 2004 in the top 10 consumer goods companies (minus HLL which has under gone a massive restructuring) received a 12 percent
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PRAGATI EDUCATION SOCIETY’S NATIONAL INSTITUTE OF RETAIL MANAGEMENT MARKS: 80 SUB : BUSINESS ADMINISTRATION N. B. : 1) Attempt any Four cases 2) All cases carry equal marks. No : 1 REMAINS OF A DREAM This is a tragic story‚ narrated in first person‚ of an entrepreneur who became bankrupt for no fault of him‚ without producing anything‚ mostly because of the irresponsible political and government environment. This case study‚ documented
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equality with the management. Previous notions on managerial authority are giving way to employee influence & involvement along with mechanisms for upward communication and due process. If we look at the workers’ unions of Otis‚ Hindustan Lever‚ ICI‚ TOMCO‚ Blue Star‚ Webel Electro‚ and Central Bank. They rewrite their agenda to include quality and better customer service and are even accusing the management of malpractices. So every time there is need to redraw the profile of the worker and discover
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its competitors)‚ and is often synonymous with the four Ps: Price product promotion place. Lakme Lakmé is an Indian brand of cosmetics‚ owned by Unilever and run by CEO Anil Chopra. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco)‚ part of the Tata Group; it was named after the French opera Lakmé‚ which itself is the French form of Lakshmi‚ the goddess of wealth‚ also renowned for her beauty. Indian cosmet Lakme was started in 1952. ‚ famously because the then Prime Minister
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CONTENTS Introduction Brief overview of marketing strategies. Company Profile of Lakme Company Profile of Revlon Various Marketing strategies adopted by the twoCompany along with product profile Objectives of the Study Research Methodology Data Analysis & Interpretation Suggestions and Recommendations Summary & Conclusion Appendix Questionnaire Bibliography INTRODUCTION Within a short span of the last five-six years‚ the use of cosmetics
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