hai jahan‚ tandurusti hai waha!!!!!!!!!!!!!!!!!!!’still rings a familiar nostalgia and brings back a whiff of the fragrance of old times. spread nter Lifebuoy‚ by the soap HLL. Lever HLL is the country’s largest marketer of soaps‚ detergents‚ and home care products. Some of the brands that lead the HLL pack are Lifebuoy‚ Lux‚ Liril‚ Hamam‚ Breeze‚ Dove‚ Surf Excel‚ Surf‚ Rin‚ Wheel‚ 501‚ Sunlight‚ Vim‚ and Domex. Lifebuoy‚ the world’s largest selling soap brand‚ came into existence
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Case Analysis 2-2: Cultural Norms‚ Fair & Lovely‚ and Advertising. Kasim Hussain BUSA 460 Professor Simpson November 17‚ 2008 The demand for cosmetic products in India is still increasing and the current market size stands at $950 million U.S. dollars. The growth is between 15-20% annually and the overall beauty and wellness market that includes beauty services is about $2‚680 million. (Bhattacharya‚ 2008). The change in the socio-economic status of the
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ACKNOWLEDGEMENT No work is a work of individual. This project is not an exception to it. I owe a sense of gratitude to the co-operation and support of all those people who have let me understand what is needed from time to time for completion of this project. It is very difficult to prepare a project especially when someone is new for this experience. Without any help or guidance it is not easy to achieve this given task. So I would thank all the patrons of this project. I am thankful to HUL
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Lovely Group-2 (MM) PGEXP-2012-14 Fairness and Color in Indian History It was way back in the 1970s‚ when Hindustan Lever Ltd (HLL) launched its first version of FAL. At that time‚ the market was dominated by the cold cream manufacturers‚ such as Ponds and Lakme (HLL was subsequently to acquire these firms). Before this‚ the ’fairness ’ aspect of creams was not directly mentioned‚ though some products did advertise that they offered consumers
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people everywhere" was Hindustan Lever Limited or HLL as we all know. A few fast facts about the company: India’s largest fast moving consumer goods company 30 power brands Leadership in home and personal care‚ foods and beverages. About 40000 employees. 1931- Unilever registers company in India - Hindustan Vanaspati Manufacturing Company 1956 - HVM‚ LBIL‚ UTL merge to form HLL 1996 - HLL and BBLIL merge 1998 - Pond’s India Ltd merges with HLL 2001 - Project shakthi HLL’s partnership with
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Team: Can Do! Members: Roman Ivasyshyn Antonina Volkotrub Danylo Hauk CONTENTS Assumptions Current State & Goals Solutions & Recommendations Summary REINDEERS & SLEIGH At first‚ we sought to employ flying reindeers to distribute HLL goods to inaccessible villages with low business potential‚ but were not able to book them due to their tight schedules and decided to stick with a Shakti project. ASSUMPTIONS ASSUMPTIONS Project Shakti operates in villages with 200 to 4.999
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continues to use “fairness” as a theme of its promotion? 5 2.6 Propose a promotion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program. 6 2.7 Comment on the change in the two statements by HLL between 2003 and 2005. Do the changes in the statements reflect a change in marketing/advertising strategy? 7 2.8 Comment on Shanaz-Husain’s introduction of “fairness cream for the masses” in 2004 in light of AIDWA’s charges. 7 3 SUMMARY 9 4 BIBLIOGRAPHY
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rate of 21.5% per year as of 2002 in a market valued at over $200 million in 2006. Ankita Rao equally acknowledged financial benefits in the skin whitening market when she said “the market-which is set to surpass $2 billion in Asia” the same market HLL sell Fair and Lovely and India being the largest market. Hence‚ we can say and I’ll agree with the author that Fair and Lovely is doing well especially to shareholders. Is Fair and Lovely doing good? To the street sweeper who‚ with the use of Fair
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distribution reach together have delivered a winning proposition.” Yet‚ few had imagined in 1987 that Wheel would one day serve half the country or earn half a billion dollars. That was a time when FMCG companies were still the kings of marketing and HLL was the undisputed emperor of all that it surveyed. And then from out of nowhere came Karsanbhai Patel’s Nirma. If there was ever a Mahabharat in the annals of Indian marketing‚ this was it. Lever’s was caught in the mythical chakravyuh‚ unable to curb
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Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores‚ protecting against the three root causes of skin health problems – clogged pores‚ over-drying‚ and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath‚ protecting you from odor causing germs and helping you keep your active
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