A Desert Oasis Palm Springs is a desert city about 95 square miles located 111 miles east of Los Angeles with a population of 44‚552. Its history dates back thousands of years to the Agua Caliente Band of Cahuilla Indians who lived in the Coachella Valley. The modern history of Palm Springs was glamorized by Hollywood movie stars in the 1920s because of the great weather and seclusion. Palm Springs was incorporated in 1938 and World War II brought rapid growth to businesses and housing development
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dreams. Despite having no prior experience in the airline industry‚ he still went ahead to acquire an airline. With regards venturing into an industry he had no prior experience in‚ Tony Fernandes said‚ "It really was a little bit of stick your finger in the air and hope for the best.” [3] It is evident that Tony Fernandes was not a man who was afraid of taking risks and this can be illustrated by many examples. Acquiring a company that was heavily in debt coupled with having zero experience in
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fields by joining the United Mine Workers of America‚ or in short UMWA. In September of 1921 a shootout erupted between agents of the Baldwin-Felts company guards and miners of Matewan‚ WV which sparked what became known as the Battle of Blair Mountain. The Battle of Blair Mountain was one of the largest civil uprisings in United States history and the largest armed rebellion since the American Civil War. By executive order of the President‚ the U.S. Army intervened and squashed the uprising‚ resulting
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Original Equipment manufacturing (OEM) o Special Purpose Coating • The Jones- Blair market specifically can be segmented by “Do it yourself” consumers and consumers who hire professional contractors. It can also be further segmented by looking at consumers in the Dallas-Fort Worth area (urban area) versus the consumers in the smaller rural areas. • Altogether there are four major consumer segments for Jones-Blair: o Do it yourself painters in the DFW area o Do it yourself painters in rural communities
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1.Key problems and strategic issues that JB’s management needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states. The US paint industry: Architectural coatings: 43% - general purpose paints - varnishes - lacquers OEM coatings: 35%
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based on the extremely high quality and performance of the products. By cutting price‚ Jones Blair will be able to stay competitive in price with other the other products on the market. In 1997 architectural product sales volume was $12‚000‚000. Jones Blair has a current net profit of $1.14 million‚ and to stay profitable it must maintain this amount. $12‚000‚000*.35= $4‚200‚000 If Jones Blair reduced its price by 20% the contribution margin will drop to 15%. New contribution margin =
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Dato’ Sri Tony Fernandes is the son of the late Stephen Edward Fernandes‚ and Ena Dorothy Fernandez. When he was young‚ he used to follow his mother‚ a businesswoman‚ to Tupperware dealer parties and conventions. He was educated at Epsom College 1977-83 and then graduated from the London School of Economics in 1987. He worked very briefly with Virgin Atlantic as an auditor‚ subsequently becoming the financial controller for Richard Branson’s Virgin Records in London from 1987 to 1989.[1] Tony was admitted
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. ABSTRACT Blair Company Inc. was founded by Eugene Blair in 1975. The company’s mission is to provide equipment that will meet the needs of its target market in terms of filtration and purification of water for having high quality water. As part of the organisational goal‚ the company is also aiming to enter international market to be able to be known in both local and international level and position itself in the global competition. As part of the geographic expansion of the company‚ they are
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Background and Problem definition: Jones-Blair is privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural
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is about the lives of high school seniors whose parents happen to be some of New York’s most glamorous residents. The shows two central characters are Serena and Blair‚ who are best friends. They are both classified as rich and attractive‚ for example‚ Serena is very tall and slim with gorgeous blond hair that is to her waist‚ and Blair has think dark brown hair and is always dressed in the trendiest of clothes. This show exaggerates
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