Case Study – AirAsia Formula(on Valida(on In 2001‚ Time Warner Execu(ve Tony Fernandes purchased the ailing‚ debt-‐riddled‚ government-‐owned AirAsia. In a remarkable feat (using blue ocean strategy principles) Fernandes engineered a remarkable turnaround‚ turning a profit in 2002 and swiJly opening mul(ple new routes
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In my previous post‚ I explored the importance of positive work environments and one key benefit is that great workplaces can help motivate employees. It makes sense. Employees that are happy tend to be more productive‚ which is better for a business’ bottom line. Lots of research has shown the relationship between employee satisfaction/perception and a company’s success. I’ve seen it firsthand for more than two decades. Motivated employees can make all the difference in a successful company
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Corporate Social Responsibilities Tony Fernandes‚ CEO of Kuala Lumpur-based Air Asia started a low-cost airline at a time when everyone thought he would fail. He placed high emphasis on his workforce and flexible HR strategies. During the past few years‚ Air Asia has become one of the best low-cost airlines in Asia and it has also boosted its CSR efforts. Fernandes’ basic sense of CSR starts with his people: Air Asia was one of the first airlines in Asia to hire female pilots. He says that his staff
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Dato’Sri Anthony Francis Fernandes (also known as Tony Fernandes) is a Malaysian Entrepreneur and the founder of Tune Air Sdn. Bhd.‚ who introduced the first budget no-frills airline‚ AirAsia‚ to Malaysians with the tagline "Now everyone can fly". 30 April 1964 1977 ~ 1983 1987 1987 ~ 1989 1989 ~ 1991 Born in Kuala Lumpur Educated at Epsom College (London) Graduated from the London School of Economics Work as Finance Controller in London Became the youngest-ever Managing Director of Warner
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The Leaders unethical behaviours in Organizations Leadership and Management in Organizations‚ 7‚5 hp Autumn 2013 The Leaders unethical behaviours in Organizations Introduction The ethical behaviour and the moral goodness of leaders has been a topic of analysis for centuries. The moral character and the ethical practice of the organization have become an increasing concern for leadership researches in the aftermath of the global financial crises
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Introduction When an organization is in a crisis‚ it dominates the organization’s agenda and requires immediate action. The way the organization responds to a crisis can differ in many ways. In this essay I would like to discuss the crisis of the British concern British Petroleum (BP). At first I would like to provide more information about the crisis and its consequences‚ then I will identify the kind of crisis we have to deal with‚ I will discuss the several communication strategies BP have used
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PRINCIPLES OF MARKETING DMK0013 ASSIGNMENT 1 Topic: COMPANY CASE STUDY (AirAsia: The Sky’s the Limit) INSTRUCTION: 1. Answer the questions as per attached. 2. Mode: Individual 3. The format of the assignment shall be in accordance with the following description: Font : Arial Size : 11 Spacing : 1.5 Text : Justified 4. Assignment shall be at least 10 pages. 5. The cover page shall be in RED colour and the template is as per attached. 6. Ideas or texts
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promotes theirs for any would-be customer to see. Multiple links on their website lead to testimonials‚ blogs and YouTube videos providing a behind the scenes look at exactly what it’s like to work for this Once Upon a Time shoe company. Current CEO Tony Hsieh said in 2009 while celebrating the company’s 10th anniversary that “Our No. 1 priority is the company culture. Our whole belief is that if we get the culture right‚ then everything else‚ including the customer service‚ will fall into place‚”
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the engine pretty much wide open -- was 90% crew preparation and 10% driver. Not so‚ said her crew chief‚ Tony Gibson‚ who said it’s an even split. "I’m proud of her. She didn’t falter‚" he said. She will start in the front row in the February 24 race‚ alongside Jeff Gordon‚ who ran a lap at the 2.5-mile Daytona International Speedway at 196.292 mph. Co-car owner and fellow driver Tony Stewart said‚ "She runs so smooth‚ keeps such a smooth line‚ and that’s what you have to do to carry speed here
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is a limited service hotel chain operated by Tune Hotels Regional Services Sdn Bhd that provides a claimed "5-star sleeping experience at a 1-star price" accommodation. Tune Hotels is part of the Tune Group‚ the private investment group of Tan Sri Tony Fernandes‚ founder and group CEO of low-cost airline AirAsia. Tune Hotels states that it is aiming for 100 hotels in its global portfolio by 2015. Contents [hide] 1 Limited service 2 Hotel locations 2.1 Malaysia 2.2 Indonesia 2.3 United Kingdom
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