become successful. Tony Fernandes need to create and communicate his vision thus stimulate discussions with his subordinates. For example‚ he may run brainstorming meetings with the subordinates to present new organizational models. With this‚ the employees will be more understand on the company objectives and to have better job performances. Charisma is another important component to which a leader to behaves in commendable ways that cause employees to identify with the leader. Tony also needs to be
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Flores April Danielle Marquez Korina Robles Nicole Zulueta Company Case (AirAsia: The Sky’s the Limit) 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Micro Environmental Factors CEO Tony Fernandes – a strong believer in “leading by example”‚ he works alongside his team that allows him to get to know them better. Partners – although AirAsia has limited resources‚ it has been able to fulfill customer’s needs by collaborating with its partners
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1…ENTREPRENEUR Entrepreneurs‚ in the purest sense‚ are those who identify a need any need and fill it. It’s a primordial urge‚ independent of product‚ service‚ industry or market. The U.S. economy needs all kinds of entrepreneurs from coders to clockmakers in order to close its widening fiscal hole. But the relentless‚ seek-and-solve breed is our salvation. They are the ones forever craning their necks‚ addicted to “looking around corners” and “changing the world.” They not lenders are the real
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Accounting & Finance TP 023513 UC1F1007BMP (AF) Utari Asmelia Introduction of Management 08 Fall AirAsia Company Analysis Background of AirAsia Company Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes‚ and furthermore it operates over 400 flights daily from hubs
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Corporate Social Responsibilities Tony Fernandes‚ CEO of Kuala Lumpur-based Air Asia started a low-cost airline at a time when everyone thought he would fail. He placed high emphasis on his workforce and flexible HR strategies. During the past few years‚ Air Asia has become one of the best low-cost airlines in Asia and it has also boosted its CSR efforts. Fernandes’ basic sense of CSR starts with his people: Air Asia was one of the first airlines in Asia to hire female pilots. He says that his staff
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government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering the airline market was just right‚ as aircraft leasing costs had dropped sharply and experienced staff were readily
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the case that people who have a fantastic idea or a dream they wish to fulfil are so scared of failure that they do not even try to make it become reality. Starting a business is one of those dreams which for many people never come true. As an entrepreneur‚ starting up can be an exciting experience. This means being honest about a range of issue- your knowledge‚ your financial status and the personal qualities that can bring to your new business. There are a few steps that are needed to be taken
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(Diversified Resources Berhad- The Heavy Industries Corporation of Malaysia Berhad). On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn. Bhd. for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around‚ producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur‚ undercutting former monopoly operator Malaysia Airlines with
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3. What kind of Brain colour do you believe Dato Tony Fernandes and Tan Sri Francis Yeoh to have? Is there a superior brain colour and if so what & why? If not then what can we learn from understanding brain colours? (500) 3.1 Dato Tony Fernandes Personally I believe Dato Tony Fernandes’ brain colour is GREEN! He is definitely dared to dream big. He bought an airline where he didn’t even know how to run the airline business. When Tony talked to Kamarudin Meranun on the idea to start the low cost
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successful public relations and corporate communication. New York: Routledge. Einhorn‚ B. (2015‚ January 5). AirAsia CEO turns to Twitter for crisis management. Bloomberg. Retrieved from http://www.bloomberg.com/bw/articles/2015-01-05/airasia-ceo-tony-fernandes-manages-crisis-with-social-media Fearn-Banks‚ K Fink‚ S. (1986). Crisis management: Planning for the inevitable. New York‚ N.Y: American Management Association. Gainey‚ B. S. (2012). What’s your status? A study on new media communication by the
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