fares. Their mission is to attain the lowest cost so that everyone can fly with Air Asia and to create a globally recognized ASEAN brand. In the meantime‚ I also get to know more about Tan Sri Dr. Tony Fernandes. He is the Group Chief Executive Director of Air Asia since December 2001. Fernandes mortgaged his home and used his personal savings to acquire the company‚ comprising two ageing
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become successful. Tony Fernandes need to create and communicate his vision thus stimulate discussions with his subordinates. For example‚ he may run brainstorming meetings with the subordinates to present new organizational models. With this‚ the employees will be more understand on the company objectives and to have better job performances. Charisma is another important component to which a leader to behaves in commendable ways that cause employees to identify with the leader. Tony also needs to be
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Can the Budget Airline Model Succeed in Asia? 1. What opportunities exist in the Asia-Pacific region for the entrance of new low-fare airlines? How might demand for low-fare service differ in the Asia-Pacific region and in North America and Europe? The Asia-Pacific region offers many opportunities for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. The Pacific Asia region represents a huge
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3. What kind of Brain colour do you believe Dato Tony Fernandes and Tan Sri Francis Yeoh to have? Is there a superior brain colour and if so what & why? If not then what can we learn from understanding brain colours? (500) 3.1 Dato Tony Fernandes Personally I believe Dato Tony Fernandes’ brain colour is GREEN! He is definitely dared to dream big. He bought an airline where he didn’t even know how to run the airline business. When Tony talked to Kamarudin Meranun on the idea to start the low cost
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Fundamental of managment 162 Who are AirAsia’s founders TONY FERNANDES Group Chief Executive Officer AirAsia Tan Sri Dr. Tony Fernandes has a personal credo - "Believe the unbelievable. Dream the impossible. Never take no for an answer." He studied at Epsom College‚ UK‚ and the London School of Economics and qualified as an Associate Member of the Association of Chartered Certified Accountants in 1991. He became a Fellow Member in 1996. He was admitted as a member of the Institute of Chartered
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1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. This was after great deliberation as the initial offer was fifty sen. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting
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Grant‚ Robert M. Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline Grant‚ Robert M.‚ (2010) "Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline" from Grant‚ Robert M.‚ Contemporary strategy analysis : text and cases pp.625-635‚ Hoboken: Wiley © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence
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There are two main different styles of leadership‚ which are transactional leadership and transformational leadership. Transactional leaders are focussing on the result and performance of followers‚ focus on achievement of established goals‚ and unwilling to make the change to avoid risks. This leadership style is less consider on the culture‚ attitude‚ and feeling of followers while it is aim to achieve organisational objectives such as increase quality of products and services‚ reduce cost of production
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TABLE OF CONTENTS INTRODUCTION This report is about new management accounting techniques that AirAsia can apply in their organisation to enable them to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). In this report‚ it’s also stated types of new management accounting technique and the important of these techniques. Besides‚ this report also explain in detailed about balanced scorecard for example‚ the definition‚ person that responsible in introduce this techniques
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INTRODUCTION AirAsia Berhad is part of the AirAsia Group‚ is a world most famous low cost airline that operates wide networks both domestically and internationally. AirAsia lead the way low cost airfares in Asia and is now currently the largest low fare‚ no-frills airline in Asia. It is also one of the largest airlines in all of Asia in terms of passengers carried. AirAsia has also been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is currently based
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