TITLE OF ASSIGNMENT : Social Marketing as a component of marketing strategy Due Date: March 9‚ 2013 CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this work and that any assistance I have received in its preparation is fully acknowledged and disclosed. I have also cited any sources from which I used data‚ ideas or words‚ directly quoted or paraphrased. This work was prepared by me specifically for this course Social media or Social Marketing are the promotional
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Week 2 Case Study: Social Media Policies‚ Concerted Activity and HR Management The NLRB has made findings regarding the use of employee posts on Social Media sites to discipline or terminate those employees. Typically these cases occur when an employee posts negative information about their current employer or boss. Sometimes these are public and other times the employer uses spies or fake friending to see the Facebook page of the employee. Find at least one case or article online regarding this
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1. Introduction Social responsibility of business has been a subject of intense controversy and interest over the past four decades (Jamali 2008). The purpose of this paper is to critically analyze the two different views of social responsibility of business among scholars and business practitioners. The first is the shareholders view of Milton Friedman and another one is the stakeholder view of Bob Dudley‚ Group Chief Executive of BP Corporation. I will outline key arguments and point out drawbacks
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Brittany Pasterkiewicz Dr. Mei-Fen Chen DES520 January 8‚ 2013 Interactive Media: Social Media Social media has revo0lutionized the way we communicate with each other primarily through Internet and mobile-based tools used for sharing and discussing information. It has enabled users to create‚ exchange‚ share and comment amongst themselves in virtual communities and networks. This interaction‚ and the manner in which information is presented‚ depends on the varied perspectives and "building"
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L ’Oréal’s Corporate Social Responsibility Abstract This paper is about L ’Oreal‚ which is worldwide known beauty product brand. Their corporate social responsibility has huge concerns about the globalization. The company is not facing any global problems‚ moreover‚ it is trying to make the world better. In addition‚ L ’Oreal is concerned about the society and environment. Because of these issues the company ’s focus is on innovations‚ saving resources and trying to replace toxic waste usage
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Social Media Hum 176 Social Media Social Media is growing faster and faster every day. In today‘s day and age you do not even have to go on a date to find the man you want to marry. You can hold an internet relationship and find your new mate through social media sites such as Plenty of Fish‚ Harmony‚ and Christian Mingle etc. This is not always the safest way to find a mate. A person can sound very enticing over the net telling you everything you want to hear. You do not know a person
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Explain how social media/web is changing or has changed the ways you‚ your family‚ and colleagues find information. I believe that social media/web has changed in many ways such as ways in retrieving news and information. For example when I attended public school back in the late nineties most of my friends would probably had to go to the school library or the neighborhood library to obtain research information. However in the present day students can download college applications or others programs
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In recent years corporate social responsibility (CSR) is increasingly becoming a part of a large number of companies. It is becoming an important activity for businesses throughout the globe‚ and many organizations have rebranded their core values to include social responsibility. People look at CSR to deliver benefits especially vis-a-vis environmental‚ social and economic aspects. It helps businesses to build up credibility and reputation which the public can identify with. However‚ it could be
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Facebook‚ Twitter‚ Instagram‚ tumbler‚ google+. What comes in your mind when you hear these words? Yes‚ Social Media! Social Media can be the next big thing! According to Wikipedia‚ Social media refers to the means of interactions among people in which they create share‚ exchange and comment contents among themselves in virtual communities and networks. Create online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous
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Corporate social responsibility is becoming a key initiative and an essential tool in the growth of multinational corporations and the development of third world countries throughout the globe. The two concepts can work hand in hand to provide benefits for all; however difficulties in regulating and implementing corporate social responsibility need to be overcome before effective changes can be made. Definitions of corporate social responsibility can be somewhat varied depending on the perception
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