ASSIGNMENT SOCIAL MEDIA AND ITS IMPACT ON CUSTOMER RELATIONSHIP MANAGEMENT Word Count: 3132 Submitted in partial fulfillment of the requirement for the Degree of Post Graduate Program In Management by Kunal Verma(08P084) Under the Guidance of Prof. Neelu Bhullar Management Development Institute‚ Gurgaon Contents Social Media and CRM .................................................................................................................... 3 Impact of Social Media on CRM .
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With social network on the rise‚ and the large amount of young people that take part in social networking‚ there is question as to whether or not social media should be part of our education system. Propenents of social media point out the benefits of social media in regards to educational tools‚ and increased student engagement‚ while critics of social networking focus on subject like privacy‚ time‚ and miscommunication. Pros of Social Networking Today’s students are increasingly using
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Positive Effect of Social Media Since the birth of social media people have argued whether it has a positive or negative effect on society. Social media outlets like Facebook‚ Twitter‚ and Instagram give people a chance to stay connected. Although‚ with the power of social media comes the possibility of cyber bullying. While there are some negatives associated with social media‚ the positives in communication all around‚ has made the world stronger and a better place to live in. Social networking can
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Customer knowledge management via social media: the case of Starbucks Alton Y.K Chua and Snehasish Banerjee Abstract Purpose – The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. Design/methodology/approach – The paper uses a combination of qualitative case study and netnography on Starbucks‚ an international coffee house chain. Data retrieved
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Destrie Allen Judy Nicholas English Comp. 2 Section 18 23 April 2012 Social Media… Beneficial or Harmful? If I asked students in class to raise their hands if they have a Twitter‚ Facebook‚ or any other social network site‚ I could assume every hand would be in the air. I wrote this as an example on how society‚ especially my generation‚ has become drastically dependent on technology. We crave new information‚ which many seek through technology. However‚ face to face interaction is just as important
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In today’s business world‚ social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter‚ but as defined by the Merriam-Webster dictionary‚ social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through
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Relationship between Social Media and In-Person Communications A Student Green Grass University Abstract Today people are more connected than ever‚ the internet and social media have opened Pandora’s box for interpersonal communications. It is hard to imagine our lives before the internet and cell phones. If we take a moment to really think about how we communicate today‚ most of us would immediately think of our preferred type of social media or our cell phone. Social media is a phenomenon
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ABSTRACT Social networking sites such as Facebook‚ MySpace‚ and Twitter are amongst the most popular destinations on the web. No doubt in some cases this has contributed to Internet Addiction Disorder‚ but have they on the whole had a positive effect in our lives? Some believe that the benefits provided by social network sites such as Facebook have made us better off as a society and as individuals‚ and that‚ as they continue to be adopted by more diverse populations‚ we will see an increase in
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February 23 SUBJECT: Analyzing Social Media: Starbucks The following memo will address the use of social media for the Starbucks Organization. A brief introduction to Starbucks will be given along with an introduction to social media. Key points that will be addressed include the types of social media used in relation to the rhetorical situation (audience‚ purpose‚ and context) in which the social media connection is used‚ how Starbucks uses the context of the social platform for an intended purpose
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Social Media for Nonprofits: Analysis and Discussion of Facebook for Habitat for Humanity San Luis Obispo A Senior Project presented to the Faculty of the Journalism Department California Polytechnic State University‚ San Luis Obispo In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Journalism by Christine Gorney March 2011 © 2011 Christine Gorney USE OF SOCIAL MEDIA FOR NONPROFITS Abstract In the past few years‚ social media has become a key strategy
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