MARKETING ASSIGNMENT PART-2 DEODORANTS The Positioning Statement For today’s youth who are bustling with a Go-Getter attitude‚ who want to be active and fresh during the long and tiring hours of the day and night‚ across seasons‚ Y-X is a deodorant that provides instant freshness with just a spray that stays with you 24x7. Its not only targeted at youth by age‚ but for those who are 18-25 by heart. It is one stop solution to fragrance related blues. Unlike the
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INTERNATIONAL MARKETING Once SAB Miller has decided to establish itself in the global market‚ it becomes necessary for the marketing manager to study and analyze the various options available to enter the international markets and select the most suitable one. The selection of the entry mode is one of the most significant decisions.SAB Miller takes in the process of internationalization‚ as it involves commitment of resources with long-term financial and structural implications. Mode of entry may
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Market Analysis on Detergents The Detergent Market is one of the segments of the FMCG market in India that has high growth potential. The detergent based segment is divided into two broad categories - oil-based laundry soaps and synthetic detergents‚ including bars‚ powder‚ and liquids. The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural for the past few years has been good. Market segmentation Detergent
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INFORMATION Current situation of tutoring market In recent years there has been a significant increase in the number of cram schools in Hong Kong. The reason for such increase is mainly due to the education system shift. “334 education system” has created a huge market opportunity to the cram school. According to the marketing research from Synovate‚ secondary tutoring market recorded a market value of HK $ 19.84 billion in the year of 2009 - 2010 and the market value of the year of 2014-2015 is expected
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Research Bulletin Volume 3‚ Number 1‚ 2007 Bond Market Developments in Emerging Markets: Propsects and Challenges for Pakistan Ahmed M. Khalid• This paper investigates the development of bond market in emerging economies with a focus on Pakistan. The main objective of this paper is to explore the reasons for a slow development of bond market in emerging economies. To achieve this objective‚ we first provide a comprehensive survey of the bond market developments in a sample of Asian countries. For
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Topic 1: Financial Markets 1. You are among the OTC market makers in the stock of Bio-Engineering‚ Inc. and quote a bid of 102 1/4 and an ask of 102 1/2. Suppose that you have a zero inventory. (a) On Day 1 you receive market buy orders for 10‚000 shares and market sell orders for 4‚000 shares. How much do you earn on the 4‚000 shares that you bought and sold? What is the value of your inventory at the end of the day? (Hints: It is possible to have negative inventory. Further‚ there is more than
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this
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potential go to www.tutor2u.com Plan Number: 10 Topic: Date 30 December 1999 Oligopoly Question: Explain how a firm operating in an oligopolistic industry can attempt to increase its market share An oligopoly is a market dominated by a few producers each of whom has some degree of market power. The industry is normally characterised by barriers to entry in the long run and each firm must take into account the likely reaction of other suppliers when considering changes in prices.
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trends in the primary market – Explained! by Saritha Pujari Business Average annual capital mobilisation from the primary market‚ which used to be about Rs. 70 crore in the 1960s and about Rs. 90 crore in the 1970s‚ increased manifold during the 1980s‚ with the amount raised in 1990-91 being Rs. 4‚312 crore. It received a further boost during the 1990s with the capital raised by non-government public companies. There is a preference for raising resources in the primary market through private placement
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I. MARKET STRUCTURE We can classify firms by the roles they play in the target market: leader‚ challenger‚ follower‚ or nicher. Suppose a market is occupied by the firms shown in Figure 1.1. Forty percent of the market is in the hands of a market leader; another 30 percent is in the hands of a market challenger; another 20 percent is in the hands of a market follower‚ a firm that is willing to maintain its market share and not rock the boat. The remaining 10 percent is in the hands of market nichers
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