such as toothpastes‚ laundry soaps and coffee or snack items. Toothpaste SM Hypermarket Novaliches Observations: Supermarket • Class B and C • Age range 15-60 year old • Males and females • Families‚ couples and individuals Observations: Buyers • Individual buyers tend to know what they want and pick the medium to large tubes • Families and couples discuss amongst themselves on what to buy • Females deliberate on their own and compare brands • Some chose sachets over tubes Toothpaste • Male
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Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share
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and for developing new Materials that better suit a specified use. This lab tested two materials mild steel and cast iron. The data from each test was used to determine valuable material properties such as ultimate tensile strength‚ modulus of elasticity‚ and yield strength. Other calculated properties included true fracture strength‚ percent reduction of area‚ and percent elongation. These material properties were used to define the material as brittle or ductile. INTRODUCTION: Mechanical
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Student ID No: ___________________ Pages: 9 Questions: 5 EXAMINATIONS FOR DEGREES AND DIPLOMAS October-November 2008 Mechanics of Solids First and only paper Time Allowed: THREE (3) hours Instructions: Answer all questions. -2- Question 1 Figure 1 Two circular A-36 steel1 rods are connected as shown in Figure 1. The rod CD has a diameter of 30mm. Both members are pin connected together at C (see figure detail). You are asked to determine: a b Identify what kind of structural
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in SI Units. (N/m or N m-1) The variables for this experiment are as identified below: * Independent Variable: Slotted Masses of 100 g each * Dependent Variable: The Amount of Extension of the Spring‚ e * Controlled Variable: The Elasticity of the Spring-in-Use Diagram: * We have set up our equipment as shown in the diagram opposite. In doing so‚ we made sure that the spring and meter stick hang over the edge of the bench‚ where the experiment is being carried out. There
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Price Elasticity of Gold Group name: In-Demand The general inverse relationship between price and demand is a key fundamental in economics. A rise in price is known to shrink demand and vice versa. However‚ another important factor in economics is the price elasticity of demand‚ which can be interpreted as the percentage change in demand relative to the percentage change in price. Basic goods tend to be of low elasticity‚ thus the change in price has little effect on demand‚ while luxury goods
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1.0 Abstract The elastic modulus‚ yield point‚ and ultimate strength of mild steel were determined in uniaxial tension. The "dogbone" specimen geometry was used with the region of minimum cross section having the dimensions: thickness =1.04 mm‚ width = 3.14 mm‚ and length section = 30 mm. This experiment was accomplished by first placing our specimens one at a time into a tensile testing machine (A G.U.N.T Hamburg Tensile Testing Machine (Max. load = 2kN))‚ which‚ under physical control‚ slowly
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Marketing Research Proposal Proposed Research Topic: A situational analysis of toothpaste industry Introduction: At present‚ several well-known brands in the domestic toothpaste manufacturers become increasingly competitive‚ such as Braun Oral-B‚ Colgate‚ Darlie and so on. Different toothpaste brand have their own different market strategy‚ for examples‚ there are products for different ages whereas some target the
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Engineering materials Choice of materials for a machine element depends very much on its properties‚ cost‚ availability and such other factors. It is therefore important to have some idea of the common engineering materials and their properties before learning the details of design procedure. Common engineering materials are normally classified as metals and nonmetals. Metals may conveniently be divided into ferrous and non-ferrous metals. Important ferrous metals for the present purpose
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product segments. The typical characteristics of the Indian paints industry have been discussed in depth covering the typical features of the Indian industry viz.‚ raw material intensiveness‚ working capital intensiveness‚ seasonality of demand‚ price elasticity of demand and low entry barriers. The current global scenario with reference to the paint industry has been covered in the report with special focus on auto-coats market‚ which is a key growth area in the International market. The current scenario
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