class people and students in varsity reason being that it is quite expensive and it’s for people who cannot afford dentist to clean their teeth all the time or monthly visits to them but still need to have their teeth in perfect condition The toothpaste is supposed to be in shelves or possible place where the stakeholders can buy so I viewed and asked around for the product went around Johannesburg and Cape Town to ask convey a research about the product and found out that not everyone knows about
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expectations of the toothpaste market are good taste‚ fresh breath‚ clean teeth‚ more foam and proper cleaning.• Endorsed by FDI ( the largest dental association globally)• Among the most trusted brands in India (Brand Equity‚ Economic Times‚ India) SEGMENTATION • Rural Areas Geographic • Urban Areas • Normal Behavioral • Whitening • Complete Care • Pepsodent G Demographic • Pepsodent Kids • Pepsodent Milk Teeth Strawberry Geographic Segmentation • The urban market for toothpaste is almost stagnant
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Company" under the management of Samuel Colgate‚ his son. In 1872‚ Colgate introduced Cashmere Bouquet‚ a perfumed soap. In 1873‚ the firm introduced its first toothpaste‚ an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube‚ Colgate Ribbon Dental Cream‚ in 1896. By 1908 they initiated mass selling of toothpaste in tubes. Colgate-Palmolive has long been in fierce competition with Procter & Gamble‚ the world’s largest soap and detergent maker. P&G introduced its Tide laundry
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for four consecutive years from 2003-2007 Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S. Listed in two stock exchanges in U.S. and India. Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people Colgate Sensitive • Tagline: „Fast relief from the pain of sensitive Tooth • Target Market: Children Colgate Herbal White • Target Market: Traditional consumers
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Palmolive Category Personal Care – Toothpaste Sector FMCG Tagline/ Slogan Switch on the power of freshness USP Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness STP Segment Personal Care – Oral Hygiene – Gel Toothpaste Target Group Men and Women Positioning Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen SWOT Analysis Strength 1. Toothpaste contains menthol‚ a mouthwash ingredient
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basket’ and maximizes growth opportunity by having expanded business operations and markets to serve. Toothpaste Market Share As the global market leader in Oral Care‚ the company holds now 44.7% of the global toothpaste market share ("Colgate-Palmolive company (cl)‚" 2011)‚ which is a large portion of the market. In 2006‚ the Company also acquired Tom’s of Maine‚ a niche natural toothpaste company‚ which added to their marketshare (Kotler‚ P. & Keller‚ K.‚ 2009). Global Presence Colgate-Palmolive
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and equipment for threshold furnishing segment acquired a small company with toothpaste manufacturing facility and decided to enter the low-end toothpaste segment. The lower end segment of this extension is the fluoride-based market‚ where Hindustan Lever Limited‚ Procter and Gamble‚ and Colgate Palmolive are the active player.Business of toothpaste was new to Anchor so top management developed plans to enter toothpaste market.The new acquisition had a set of salespeople who were merged with the
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a result‚ the toothbrush industry experienced amassive influx of worthy competitors and the formation of a niche‚ super-premium market. In order to gain an edge eachcompetitor worked on developing new toothbrush technology‚ forming alliances with dental professionals‚ expandingadvertising budgets and offering promotions that would grab consumer attention. Growth in the US Oral care market Retail sales-$2.9 billion with annual growth rate of 6.1% since 1986 Toothpaste=46% Tooth brushes=15.5%
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marketed in 1961 as the first desensitising toothpaste based on a strontium chloride formulation. About 20 years later‚ in 1980‚ Sensodyne toothpastes containing a new potassium nitrate formulation were launched. Besides being a leader in treating dentine hypersensitivity‚ the Sensodyne brand expanded in 2006 with the launch of Sensodyne Pronamel to help protect against the effects of dental erosion. Sensodyne is globally recognised as a specialist toothpaste for sensitive teeth. In addition to being
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IMC PLAN COLGATE TOTAL IMC Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: Subject Name: Location where you study: Title of Assignment: File(s) Submitted Student name: MKTG1257 Marketing Communication Saigon South Campus IMC Plan MKTG1257 – IMC Plan – Colgate Total Nguyen Thu Giang s3220854 Nguyen Huynh Anh Thu s3221643 Pham Hoang Oanh Vo Minh Thu
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