engages in the manufacture and marketing of consumer products worldwide. The company operates through two segments‚ Oral‚ Personal‚ and Home Care; and Pet Nutrition. Oral‚ Personal‚ and Home Care segment provides oral care products‚ which include toothpaste‚ toothbrushes‚ mouth rinses‚ dental floss‚ and pharmaceutical products; personal care products that consist of shower gels‚ shampoos‚
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* 3. 1. OVERVIEW OF THE PAINTS INDUSTRY • The Indian paints industry is currently placed at Rs. 85.0 billion and has been showing consistent double-digit growth from 1991. The organized sector consists of 65-70% whereas the unorganized sector still controls a large portion of 30-35%. • The growth of the domestic paint industry is attributed to the boom in the housing sector and the strong growth in the automobile sector. The automobile sector has done well over past 10-years with an average growth
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Palmolive Category Personal Care – Toothpaste Sector FMCG Tagline/ Slogan Switch on the power of freshness USP Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness STP Segment Personal Care – Oral Hygiene – Gel Toothpaste Target Group Men and Women Positioning Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen SWOT Analysis Strength 1. Toothpaste contains menthol‚ a mouthwash ingredient
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market competition and consumer needs. The report also aims to make recommendations for the positioning‚ branding‚ communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991‚ CP held 43% of the world toothpaste market and 16% of the world toothbrush market. Other oral care products included dental floss and mouth rinses. In 1991‚ worldwide sales of CP ’s oral care products increased 12% to $1.3 billion‚ accounting for 22% of CP ’s total sales. Toothbrushes
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2010. The oral care distribution network isdistribution network is spread across 90 cities in India. The company products are availableacross 4.3 mn retail outlets. Flag ship Brand ± Colgate Dental Cream is the largest distributed product in the Toothpaste market available in 4.1 MM stores. 1.1.1. Political 1.1.2. Economic Charging higher premium which focused on consuming and lower income classes. Pricing done on the basis of price points Packaging would be customized on the basis of price
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Food and beverage industry is considered to be one of the largest industrial sectors in Pakistan. It accounts for around 19% of total production output in LSM. The processed food industry consists of dairy plants‚ sea food/fisheries‚ livestock & poultry‚ fruits & vegetables‚ beverages‚ confectionery and biscuits & breads. Rapidly growing items are dairy products‚ fish processed‚ bakery items‚ sugar‚ biscuits & confectioneries‚ fruit juices and other soft beverages. Currently‚ the production is not
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toothbrush and once you finally do grip it tight enough so it wont fall out you would barely be able to actually brush your teeth. The toothbrush would just slide across your teeth so fast that you would spray your face with toothpaste! You would then be likely to try wipe the toothpaste off with a towel but it would also slide across your face and spray some
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CMF was launched in the U.S in the year 2004. It contributed to Colgate’s record share of 34.8% in 2004. At that time U.S toothpaste market was split into therapeutic and cosmetic benefits. This was the ideal time for CMF to enter into US markets. CMF was positioned as a premium brand. The concept promised consumers freshness with a whitening reassurance‚ using mini breath strips as the distinctive reason to believe. The US CMF product line consisted of two product forms a liquid bottle and a gel
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THE INDIAN FOOD INDUSTRY India is the world’s second largest producer of food next to China‚ and has the potential of being the biggest with the food and agricultural sector. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies‚ skills and equipment‚ especially in areas of Canning‚ Dairy and Food Processing‚ Specialty Processing‚ Packaging‚ Frozen Food/Refrigeration and Thermo Processing
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Paint Industry in India The Indian paint industry is valued at Rs 26‚000 crore by to AC Nielsen with 70 per cent of it being decorative paints and the remaining 30 per cent being industrial. The per capita paint consumption has been estimated to be 2.57 kgs. The size of the industry is 3.1 million tonnes with decorative paints being 2.4 million tonnes and industrial paints being 0.7 million tonnes in volume terms. The Indian paint industry is growing at a double digit rate for several years now
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