conscious Lifestyle : Modern‚ busy Product Attributes Clinically proven toothpaste with active ingredients to help relieve sensitivity. It is the best product for sensitive teeth in market place. There is a range of toothpastes to meet different needs of the consumer: Sensodyne Rapid Relief: Sensodyne Rapid Relief provides clinically proven rapid relief for sensitive teeth- works in 60 seconds
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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ideologies on government; one could liken them to a toothpaste‚ a toothbrush‚ and mouthwash. Like the process of brushing your teeth each writer can stand alone‚ but using all three together gives a person the best results. In Lao-Tzu’s Thoughts from the Tao-te Ching‚ a person could compare him to Toothpaste. Lao-Tzu’s poetic style provides wisdom‚ however it is up to the reader to interpret the message for themselves. Much like the teachings‚ toothpaste does not do the cleaning‚ rather it is up to the
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population‚ have access to Unilever Oral Care products. Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India. Pepsodent has a range of toothpastes and toothbrushes that could take care of specific oral care needs. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth‚ fresh breath and healthy gums. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive
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most recognizable oral care brand‚ it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube‚ introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s‚ Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as
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Resource for Hospitality industry due to: Unawareness regarding hospitality industry. Lack of awareness create social status problem. Lack of student counseling. No knowledge about the departments of hospitality industry. Poor knowledge about the institutes offering hospitality industry related courses. No time management. Carelessness regarding career. Unawareness of self capabilities. Lack of proper system to motivate people towards the hospitality industry. Problems in placement
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(P&G) Crest toothpastes are ranking next in market share. In the U.S. and China the market shares are very close. In 2004‚ Colgate had 34.8% and Crest had 31.6% of the market shares in the U.S.; in China Colgate had 23.6% and P&G’s 21.2%. However in Mexico‚ the difference between CP and P&G is enormous‚ CP has market share above 80%. CP executive was pressured to compete hard against Crest’s new product called Crest Whitening Expressions (CWE). In August 2004 CP launched a new toothpaste product
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retail outlets across the country‚ of which the company services 20‚00‚000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment by about 13 per cent using the following initiatives: Adopted a strategy of new launches and a significant hike in marketing expenditure. Targeting schools to create oral awareness among children. Launched a National
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1 Hospitality Industry 1.1 Introduction to Hospitality Industry 1.1.1 The Nature of the Hospitality Industry What is the meaning of HOSPITALITY? There have been different definitions of Hospitality. Broadly speaking‚ Hospitality is the act of kindness in welcoming and looking after the basic needs of guests or strangers‚ mainly in relation to food‚ drink and accommodation. A contemporary explanation of Hospitality refers to the relationship process between a guest and a host. When
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Choosing a career in the Hospitality Industry So‚ it is time to decide what you will do with your life. What will you choose? Perhaps you might consider a career in the hospitality industry. What is the hospitality industry? The hospitality industry is defined as the activity of providing lodging‚ food and beverage‚ and recreational services‚ which include but are not limited to hotels‚ motels‚ clubs‚ casinos‚ restaurants‚ recreation facilities‚ tourism‚ cruise lines‚ and theme parks. Wow‚ what
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