Consumer products in China (Colgate Toothpaste) Marketing on regional markets Table of context Introduction 4 PEST Analysis 5 POLITICAL AND LEGAL 5 ECONOMIC 6 SOCIAL 8 TECHNOLOGICAL 9 Consumer Survey China 10 The growing importance of regional differences 10 Cluster map – from city tiers to city clusters 12 Position of Brands 14 Increased Demand for Premium Products 14 Brand loyalty 16 Trust in Big Brands 17 Importance of focus on the Right brand attitudes 17 Customer communication
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Since the discovery of Tea in 2737 B.C in China‚ and after the Europeans learnt about tea in 1589‚ drinking tea has spread throughout the world and today it is a widely consumed beverage. Tea production in Sri Lanka is of high importance to the Sri Lankan economy and the world market. Sri Lanka is the world’s fourth largest producer of tea and the industry is one of the country’s main sources of foreign exchange and a significant source of income for labourers‚ with tea accounting for 15% of the GDP
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NAME: NURUL AISYAH NABILAH BINTI ARIFIN MATRIC CARD: 2013606088 CLASS: 1E LECTURE NAME: MISS BIOGRAPHY OF SYED MOKHTAR AL BUKHARY Early life of TAN SRI SYED MOKHTAR SHAH BIN SYED NOR AL-BUKHARY or everyone knows him as Syed Mokhtar Al-Bukhary was born in 12 December 1951 at Alor Star‚ Kedah Malaysia. He is the third of seven child was born into middle class family. His family hailed from Hadhramaut‚ Yemen. Before his father deciding to live in Kedah‚ his father had to travel as far
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Tan Sri Arshad Ayub‚ leader in education. Profile & History Tan Sri Arshad Ayub (84 years) who is one of the foremost educational innovators this country has known. He was the first Director of Institut Teknologi MARA (now UiTM) and led it with courage and vision for one decade from 1965 to 1975. Tan Sri Arshad Ayub is known as the person responsible for the development of Universiti Teknologi MARA (UiTM)‚ a university that was established to provide higher education opportunities to better
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The main idol of Sri Venkateswara is said to be swayambhu or self-manifested‚ and in existence for more than 1700 years. Although there are no clear historical evidences‚ Thondaman or Thondaiman‚ the Pallava dynasty ruler of the ancient Thondai Mandalam or Thondainadu kingdom with his capital at the present-day Kanchipuram‚ just south-east of modern day Chennai‚ is believed to have first built the temple after visualizing Lord Vishnu in his dream. He built the gopuram and the prakaram‚ and arranged
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Sri Aurobindo Ghose Little Aurobindo Ghose •Sri Aurobindo Ghose was born on 15th August‚ in the year 1870 at Calcutta. •At the age of 7‚ he was sent to England for his formal education. •He graduated from Cambridge‚ here he distinguished himself as a student of European classics. •Aurobindo was an accomplished scholar in Greek and Latin. •His early life and education in England‚ gave him an insight into the modern scientific mind and brought him into close touch with western civilization. •In
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Economics Assignment DEVELOPING NATION-SRI LANKA Overview Located in the northern Indian ocean‚ under the Indian sub-continent the tiny island of Sri Lanka houses a variety of different cultures‚ religions‚ and languages that all co-exist among each other. Among these cultures and religions the nation also provides sanctuary for five major races the: Singhalese‚ Tamils‚ Burghers‚ Malays and Muslims. Accompanying its five major races the country has also developed four major religions‚ including;
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Case 4.1: SRI International MRKT 340 Case 4.1: SRI International SRI needs to make a purchasing decision for scanners to accommodate a new client. This case study involves several departments and includes organizational and individual factors in the buying process (Dwyer & Tanner‚ 2009‚ p. 98). The individuals and roles involved represent a unique interest and role in SRI’s buying center. Akshay Menon‚ head of operations‚ initiated the process using a fairly formalized process for purchasing
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SRI GURU GRANTH SAHIB JI The Sikh religion was founded by Guru Nanak Dev Ji‚ first Guru of Sikhs‚ in 1469 CE. Today Sikh religion has over 20 million people across the whole world. The Sikhism – is to gloriously follow in their Sacred Footsteps is our Sikh way of Life. Sikh religion teaches the lessons of equality‚ truthful living‚ social justice‚ eliminate superstitions through its Sikh Holy Book‚ “Guru Granth Sahib Ji”. UNDERLYING PHILOSOPHY OF SRI GURU GRANTH SAHIB JI Sri Guru Granth Sahib
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Running head: MARKETING STRATEGIES OF TOOTHPASTES 1 Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19‚ 2010 Workshop #5 MARKETING STRATEGIES OF TOOTHPASTES 2 Table of Contents Abstract…………………………………………………………………………………4 Marketing Strategies of Toothpastes…………………………………………………...5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………
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