Established in 1981‚ According Marry-brown officially website (n.d). It is the leading home-based fast restaurant chain with a global reach of over 250 in Malaysia‚ Chain‚ India‚ Sri Lanka‚ Tanzania‚ UAE‚ Saudi Arabia‚ Qatar‚ Bahrain and opening soon at Azerbaijan‚ Syria and Iran. The Marry-brown is looking to additional enlarge its markets outside Malaysia especially Asian countries with a population of at least 500 million people‚ mainly Muslim countries and countries”. Marry-brown is also dedicated in
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Improvements in Sri Lankan Logistics Industry in recent years and way forward Prasanna Liyanage BSc (Eng) ‚ MBCS 0|Page prasanna@telsara.com www.rfxworld.com INTRODUCTION : With a steadily growing economy‚ big port projects and other infrastructure planned‚ Sri Lanka is well placed to capitalise on its geographical location and take advantage of the fast growing Indian and Chinese economies. According to the government plan and the vision Sri Lanka to be south Asia’s emerging Maritime
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Leadership Theories 1. Great Man Theory 2. Trait Theory 3. Behavioral Theories a. Role Theory b. The Managerial Grid 4. Participative Leadership a. Lewin’s leadership styles b. Likert’s leadership styles 5. Situational Leadership a. Hersey and Blanchard’s Situational Leadership b. Vroom and Yetton’s Normative Model c. House’s Path-Goal Theory of Leadership 6. Contingency Theories a. Fiedler’s Least Preferred
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has been there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned as a male deo brand * Geographic:- * Urban The axe effect promoted as the naughtiest brand in the Indian market covers male urban
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one of the challenges is how to create value of product in order to support the unique selling proposition. Before determining the perceived value in products‚ we need to know what product (Offer) is. Product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption to satisfy needs and wants. There are three levels of product - core product‚ actual product and augmented product. In the following article‚ an IKEA TROMSÖ Loft bed frame with desk top and Monash Sport
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offering that allows the consumer/stakeholder to derive benefits particular to their needs/wants Services are products that we purchase and consume in ever-growing quantities; they range from restaurant meals to university education. In business markets‚ services include such things as cleaning and IT. The businesses that provide these services understand that delivering value and customer satisfaction are key to ensuring their businesses survive and flourish. Such is the importance and pervasiveness
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Russia tea market Russia Most of Northern European Russia and Siberia has a subarctic climate‚ with extremely severe winters in the inner regions of Northeast Siberia (mostly the Sakha Republic‚ where the Northern Pole of Cold is located with the record low temperature of −71.2 °C/−96.2 °F)‚ and more moderate elsewhere. The strip of land along the shore of the Arctic Ocean‚ as well as the Russian Arctic islands‚ have a polar climate. Throughout much of the territory there are only two distinct
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Chapter 2 Market segmentation Schiffman‚ Bednall‚ O’Cass‚ Paladino‚ Ward & Kanuk: Consumer Behaviour 4e © 2007 Pearson Education Australia Chapter Objectives To define market segmentation To review the uses of segmentation To outline the nine main bases of segmentation To understand the main segmentation approaches To outline the criteria for effective market segments To distinguish between concentrated and differentiated marketing Schiffman‚ Bednall‚ O’Cass‚ Paladino‚ Ward &
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------------------------------------------------- Early years[edit] Fernandes was born in Kuala Lumpur to an Indian father (a physician‚ originally from Goa) and Portuguese-Eurasian mother‚ Ena Dorothy Fernandes of Malacca‚ Malaysia.[2][3] At a young age‚ he used to follow his mother‚ a businesswoman‚ to Tupperware dealer parties and conventions. He was educated at The Alice Smith School in Kuala Lumpur‚ Epsom College from 1977 to 1983 and graduated from the London School of Economics in 1987. He
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Market Potential A market potential is an estimate of the maximum possible sales opportunities for a commodity or group of commodities open to all sellers in a particular market segment for a stated period under consideration Before going to the stage of establishing market potential‚ commodity grouping must be established in such a way that the individual commodities concerned are uniform with respect to the demand function. Since most products do not greatly differ from others‚ consumers
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