using slogans‚ packaging design‚ celebrity endorsements and general media exposure. The four ’Ps’ of marketing are product‚ place‚ price and promotion Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from
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Topic: Financial Markets A financial market is a market in which people and entities can trade financial securities‚ commodities‚ and other fungible items of value at low transaction costs and at prices that reflect supply and demand. Securities include stocks and bonds‚ and commodities include precious metals or agricultural goods. There are both general markets (where many commodities are traded) and specialized markets (where only one commodity is traded). Markets work by placing many interested
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successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment their market to better know their target market and their competitors. 1. Segmentation overview Definition of segmentation. “Segmentation is a marketing strategy which consist of dividing the market in smaller groups allowing the research of categories of consumers presenting
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first toothpaste in a collapsible tube‚ introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s‚ Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as the 17th most trusted brand in India by The Brand Trust Report. Brand and Market Share
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the country Singapore‚ the brand is highly diversified into six sub-categories2‚ which make it harder for customers to focus on a single product and therefore these products cannibalize each other and do not encourage brand loyalty. For the toothpaste line‚ there are already eight brands‚ which are as follows: Colgate Total 12; Colgate Propolis; Colgate Triple Action; Colgate Sensitive; Colgate Herbal White; Colgate Fresh Confidence; Colgate Advanced Whitening and; Colgate Proven Cavity
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prospective Competitors ----------------------------- 8 4. Competitive Barriers & Sources of Competitive Advantage 9 5. External Market Environment  Economic Forces ------------------------------------------------------------ 9  Legal and regulatory forces ---------------------------------------------- 9‚ 10 6. Market Growth and Positioning --------------------------------------------- 10‚ 11‚ 12 7. Industry Leader & Key Competitor ----------------------------------------
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CONTENT Question 1. Analyze the factors leading to Colgate Max Fresh’s success in the US market………………………………………………………………………………………..4 Question 2. Critically evaluate CMF’s adaptation strategies in China and Mexico. From a global CMF perspective‚ what are the short-term and long-term impacts of these adaptations?.............................................................................................................................6 Question 3. Suggest guidelines for optimizing new product
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seller of toothpaste and a world leader in oral care products (mouthwash‚ toothpastes‚ and toothbrushes). The company also makes personal care products (baby care‚ deodorants‚ shampoos‚ soaps) and household cleaners (bleaches laundry products‚ soaps). Its other well-known brands include Palmolive dishwashing liquid and tabs‚ Ajax surface cleaners‚ and laundry detergent. Colgate operates in more than 70 countries and sells products in more than 200. For maintain the growth in the market their should
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com/downloads/CL/0x0x452609/628361a7-bc3e-4bef-a777-5ee6e3756767/501366_Web_Ready.pdf http://www.dividendgrowthinvestor.com/2014/02/colgate-palmolive-cl-dividend-stock.html http://www.forbes.com/sitesgreatspeculations/2013/01/30/colgate-palmolives-emerging-markets-growth-and-oral-care-unit-in-focus/ B. Information on the Business Firm and Industry Colgate-Palmolive is a consumer products company that manufactures and sells health care‚ household‚ and personal commodities all over the world. Some of these
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Target Market Demographic Age : 18 to 45 years old Gender : Male and Female Education : SPM and above Occupation : Students to working adults Income Range : Middle and Upper class Race & Ethnicity : All races Geographic Location : Urban and Sub-urban Physiographic Perception : Consumers who concern about
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