construction of an argument. The use of fallacies can be found in most advertisements. Such as the Colgate Total advertisement which claims to fight plaque germs that other toothpaste brands let back. This piece of literature contains fallacies and persuasive techniques. Claims are made throughout their ad stating that their toothpaste beats the competition. Therefore the advertiser uses a number of fallacies and techniques to convince the consumer to purchase the product they are trying to sell
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Analysis 1.1 Current Marketing Mix 1.1.1 Current Produt Malta Guinness is a franchise and its system in Mauritius by Phoenix beverages. A Phoenix beverage is the leading beverages company in Mauritius and has been providing world class beverages for over 45 years. Malta Guinness was launched in Mauritius in the 1990’s and today more than 3 million of 330 ml cans and bottles are consumed in Mauritius every year. Malta Guinness rich in protein‚ iron‚ vitamins (of the B complex) and calcium‚ is a non-alcoholic
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Chapter I INTRODUCTION Background of the Study The toothpaste brand‚ Pepsodent used to be popular among the Americans during the first half of the 20th century. The brand was spotlighted in numerous print‚ radio and TV ads with catchy jingles and snappy dialogue. Pepsodent was introduced in the Philippines during the 1990’s with the promotion of Unilever Philippines. The toothpaste brand surpassed Colgate’s popularity during those times but for some reason‚ Unilever pulled Pepsodent
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SPEECH FOR THE FORUM ON ROAD SAFETY MCE TRANSPORT UNIVERSITY OF MAURITIUS REDUIT MAURITIUS BY DR A. K. MAULLOO 6TH APRIL 2006 Pro-Chancellor‚ Prof. S. Jugessur‚ Vice-Chancellor‚ Prof. I. Fagoonee‚ Distinguished Guests‚ Ladies and Gentlemen On behalf of the members of the Multidisciplinary Centre of Excellence Transport‚ I have immense pleasure‚ as Theme Leader of this Centre‚ to welcome you this afternoon to the Forum on Road Safety. I am sure most of you present here today‚ are wondering what
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is a toothpaste ad that has three principal images going on to influence the buyer. Two of the images are phrases which promote the product and the other image are of an attractive woman using the toothpaste. These images contain fallacies which influence the average consumer without their knowing and are effective in getting across to consumers that they need to buy the toothpaste product. In the ad‚ a woman can be seen in the background smiling and holding a toothbrush with some toothpaste applied
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introduction of Indian contractual workers by individual planters during the British period started between 1820 and early 1830s. Arrival registers of the Indian Immigration Archives (MGI) testify that labourers from the Indian Peninsula disembarked in Mauritius as from 1842 and originated from Colombo‚ Cochin‚ Pondicherry‚ Madras and Calcutta. These experimental importations of local planters were an evident means of overcoming the acute shortage of labour arising in the colony. The Importance of Slave
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Le Code Noir (The Black Code) The Code Noir was a decree passed by King Louis XIV of France in 1685 and ended in 1848. It had a great impact on the sugar industry and trade involving French colonies and territories. The Code Noir contains 60 articles each with its own right and specification. The Code contained rights on slavery‚ restriction of the freedom of black people‚ banishment of Judaism‚ rejecting African cultures and that Catholicism should be the only religion of the colonies. Background
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Investigating the Properties of pH The manufacture’s claim is that Sensodyne toothpaste micro hardens tooth enamel to help protect against the effects of acid wear‚ helps stop the twinges of pain from sensitive teeth formulated with low abrasivity‚ neutral pH and gentle yet effective cleaning system. To find out if the manufactures claim on Sensodyne toothpaste is the correct level of pH. I expect the Sensodyne toothpaste to be a neutral pH level as the manufactures claim that this products pH
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to work for a certain number of years to pay off a debt or to get the money they needed. Document 2 is a chart that shows the number of former slaves and Asian Indians in Mauritius from 1835-1831. The former slaves had more men and women in Mauritius from 1835-1837‚ but from 1846-1851 the Asian Indians had more men in Mauritius than former slaves. In document 7‚ there is service and terms of agreement letter. The service and terms of agreement letter states the hours‚ where‚ how long‚ and the pay
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1) “PEST analysis is used by businesses around the world to devise a strategic approach to their activities”. Discuss this statement highlighting the various components of the said analysis (25 marks). Introduction P.E.S.T is a mnemonic standing for Political‚ Economical‚ Social and Technological. P.E.S.T analysis scans the impact of each of the factors on the business. The results can be used to take advantage of opportunities and to make contingency plans for threats when preparing business and
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