perception of quality in respect of durable‚ semi-durable‚ and non-durable products in the Indian context. Three products were selected for the purpose of the study: colour television as a durable product; T-shirt as a semi-durable product; and toothpaste as a non-durable product. Data were collected from the primary sources with the help of a non-disguised‚ pre-structured questionnaire. In particular‚ the authors sought to explore answer to two questions: (1) Does high price have a positive
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products‚ toothpaste and soap‚ were more successful. All Tom’s of Maine products were made with all-natural ingredients and packaged using recycled materials whenever possible. New personal care products‚ including shampoo and deodorant‚ were developed while avoiding the controversial practice of animal testing. This refusal caused Tom’s to wait seven years and shell out about 10 times the usual sum to get the American Dental Association’s seal of approval for its fluoride toothpastes. In
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the company as well as a comparison between natural and synthetic oral products‚ and some recommendations on how we can encourage our patients to use natural oral care products. Tom’s of Maine specializes in natural personal care products like toothpaste and deodorant. They believe in eco-friendly products‚ and place high value on giving back to the community. The report includes a secondary research through scholarly and professional articles about the health benefits of using natural care
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that fluoride is extremely bad for the body and that it should not be allowed to be in public water. Besides water‚ fluoride is also found in food and beverages‚ known as a form of systemic fluoride that many people also believe is problematic. Toothpastes and mouth rinses account for two of the three primary fluoride caries prevention methods as well as water. What many people may not know or understand is that fluoride is actually
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Endorsement : Bangladesh Dental society endorses all variants of Pepsodent toothpaste‚ toothbrush and toothpowder. There are currently 3 variants of Pepsodent Toothpaste: Germicheck‚ Herbal & Whitening. There is only 1 variant of toothpowder – Pepsodent Germicheck (also mention this is the only toothpowder ever endorsed by BDS). Unique Formulation Pepsodent’s unique Germicheck formula is fortified with ingredients that remove up to 95% germs in 2 minutes. As a result it prevents common oral
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Handling Colgate’s distasteful toothpaste Handling dispute Susan has talked about the dispute in detail. The initiations‚ responses‚ decisions......The reason that Colgate made such compromises is‚ Colgate’s‚ also other Multinational National Corporations’‚ have international social responsibilities. Colgate’s business with H&H apparently violates its moral obligation owned to US public. The product name is highly offensive among US public. Colgate’s promise that product only marketed in Asian
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offer product form extensions to help sell their products. If you look at Bath and Body Works‚ they have packages that come with soaps‚ shampoo‚ conditioner‚ and lotions that you can buy that all have the same scent. Looking at toothpaste‚ many times Crest will have toothpaste‚ whitening strips‚ and mouthwash that all whiten your teeth; this is an example of product form extension. By marketers using some of the ideas listed above‚ I think that the disadvantages are over shadowed by the benefits that
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I will be analyzing a commercial about Colgate total where dental patients tell how and why their dentist advised them to switch to Colgate Total toothpaste. Ethos: As we know one of the Aristotle’s three ways of persuading is ethos which is the ethics of the individual‚ credibility‚ goodwill and expertise. In this commercial‚ the expert is the dentist‚ who talks about the product and describes how it works on our teeth and in what pays it helps; as well as what it prevents our teeth from. Since
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attracted to economy toothpaste (our brand specialty) and sales toothpaste enormously high. | | Distribution | N/A | Huge sales force in China based on market competition; therefore in large‚ expensive sales force and unjustifiable promotion budget. | Product drastically decreased sales force by over 50%. Despite huge population people could not afford such a large sale force expenses. Promotional budget dropped by over 50 million CNY as well. | SKU | N/A | Toothpaste entered to SKU into
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LAMOIYAN CORPORATION THE COMPANY Lamoiyan Corporation is the first Filipino company to succeed in penetrating the local toothpaste industry‚ long dominated by multinationals‚ with their own brand of toothpaste‚ Hapee. Since their formal inauguration in March‚ 1988‚ they were able to maintain a consistent quality standard on their toothpaste. Because of this‚ they have become patronized and loved by the Filipino nationwide. THE PRODUCTS They provide a variety of quality products for oral
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