Project Report: Toothpaste - Kolget Name : Class: Acknowledgement Contents Introduction: Toothpaste Industry Overview The toothpaste history in India can be tracked back from 1975 with 1200tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes.Oral Hygiene was the domain of local homemade powders and ayurvedh practitioners. With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance of oral care. In recent years the Industry
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outdated‚ a successful brand is timeless.”(STEPHEN KING) Earlier in India oral hygiene was the domain of local homemade ayurvedic powders or natural herbs. The history of toothpaste in India can be traced back in year 1975.Now the awareness regarding oral hygienic Indian society has increased with the different brands of toothpaste. Colgate-Palmolive
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fluoride a toxic chemical used in rat poison. Concentration should not exceed 1000 to 1100 parts per million. -Propylene glycol an industrial agent used in car antifreeze Concentration should not exceed 20g. 8 Cleaning Ability Chalk based toothpaste Concentration should be kept minimum possible. 9 Bleaching Characteristics Common bleaching agents is: -Hydrogen Peroxide (H2O2) Concentration should not exceed 1% 10 Plaque Control Pyrophosphates stop formation
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Company" under the management of Samuel Colgate‚ his son. In 1872‚ Colgate introduced Cashmere Bouquet‚ a perfumed soap. In 1873‚ the firm introduced its first toothpaste‚ an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube‚ Colgate Ribbon Dental Cream‚ in 1896. By 1908 they initiated mass selling of toothpaste in tubes. Colgate-Palmolive has long been in fierce competition with Procter & Gamble‚ the world’s largest soap and detergent maker. P&G introduced its Tide laundry
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the country Singapore‚ the brand is highly diversified into six sub-categories2‚ which make it harder for customers to focus on a single product and therefore these products cannibalize each other and do not encourage brand loyalty. For the toothpaste line‚ there are already eight brands‚ which are as follows: Colgate Total 12; Colgate Propolis; Colgate Triple Action; Colgate Sensitive; Colgate Herbal White; Colgate Fresh Confidence; Colgate Advanced Whitening and; Colgate Proven Cavity
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in the toothpaste industry after 20 years. God is good‚” – Cecilio K. Pedro Cecilio K. Pedro is another Filipino businessman of Chinese descent but his story is not the typical rags-to-riches tale but about turning adversity into triumph. He earned his business management degree at the Ateneo de Manila University‚ one of the more prestigious private schools in the Philippines. He once headed Aluminum Container‚ Inc. which was the major supplier of the collapsible aluminum toothpaste tubes that
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competitors‚ K-Mart and Target. One product was observed with three different prices from the companies in order to grasp a better understanding and comparison of the different value wedges. An actual comparison of Colgate Cavity Protection Twin Pack Toothpaste emphasizes value captured. Prices were found as follows: Target $6‚ Kmart $5.49‚ and Wal-Mart $3.38. Wal-Mart’s success is characterized by “Everyday Low Prices. Always.” Our price comparison clearly shows Wal-Mart’s impressively lower prices
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Introduction Colgate Palmolive ltd. is one of the largest FMCG Company in India. Colgate-Palmolive headquartered in New York City is the biggest seller of toothpaste and a world leader in oral care products (mouthwash‚ toothpastes‚ and toothbrushes). The company also makes personal care products (baby care‚ deodorants‚ shampoos‚ soaps) and household cleaners (bleaches laundry products‚ soaps). Its other well-known brands include Palmolive dishwashing liquid and tabs‚ Ajax surface cleaners‚ and laundry
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Citations: 2a Author unknown (1998) ‘Colgate products ’ http://www.colgate.com/products/total#.htmlproduct 6.11.98 3a Author unknown @(1998) ‘Advice on toothpaste ’ http://www‚colgate.com/smiles/faq/adult8-html 6.11.98 8a Author unknown (1997) ‘Do u have what it takes to fight germs? ’ http://www.mayohealth.org/mayo/9708/htm/antibac.htm 06.02.99 http://www.thehindubusinessline.com/businessline/iw/2001/02/25/stories/0225b101
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I tell them a soft brisal toothbrush(show soft toothbrush) is the way to go and any kind of toothpaste with Fluoride in it will work. I spoke with a doctor in my office Dr. Tad Picker he stated‚” I always recommend a soft brisal toothbrush. It nurtures your teeth while you brush as were a firm brisal toothbrush can wear away the enamel of your teeth.(show firm toothbrush) And when it comes to toothpaste I say aslong at it has Flouride in it it is ok. Me personally I use Aquafresh.” Also‚ an equally
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