MINOR PROJECT REPORT ON INFLUENCE OF PACKAGING IN BRAND SELECTION IN TOOTHPASTE INDUSTRY SUBMITTED TO: SUBMITTED BY: Mr. Paramveer Singh Ashish Garg (LECTURER) BBA (B&I)‚ III -SEM
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How well does the article explain game theory. After reading the Wall Street Journal’s article regarding game theory‚ one realizes that economics has many facets. Game theory is trying to anticipate what the competition will do or is contemplating. (Barnett‚ 1995). It ’s really like playing chess. But unlike chess‚ there will be a winner and loser‚ you can have win-win and lose-lose situations in business. To avoid having retaliation from the competition‚ it is best to have those firms in the
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Company Kodak and Polaroid are both extremely different firms. Polaroid has only one specialization and that is the instant photo market. Kodak on the other hand has reaches in all photo related industries. Kodak had high fixed costs due to their in-house production while Polaroid opted to be flexible and loose by subcontracting most of its production facilities. Therefore‚ Kodak had to reach a certain level of market volume in order to break even and become profitable. Polaroid‚ on the other
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The Theory of Contestable Markets • Potential competition or monopoly In recent years‚ economists have developed the theory of contestable markets. This theory argues that what is crucial in determining price and output is not whether an industry is actually a monopoly or competitive‚ but whether there is the real threat of competition. If a monopoly is protected by high barriers to entry – say that it owns all the raw materials – then it will be able to make supernormal profits with no fear
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Bookselling in Japan The following is a slightly modified version of a paper submitted by Siebert Neethling as an assignment for a Master’s Degree course in International Business in 2009. The paper answered specific questions relating to a case study on the book industry in Japan and information is relevant to the case study as presented. Integrative Case Study BOOKOFF‚ AMAZON JAPAN‚ AND THE JAPANESE RETAIL BOOKSELLING INDUSTRY Siebert Neethling On a per capita basis‚ the Japanese book industry
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1. Is gross profit or net profit more important to consider when you’re deciding how successful and profitable a company is? Why? Explain. (1-3 sentences. 2.0 points) Gross profit is the profit you make before taxes. Net profit is more important‚ because it is what you have after paying taxes‚ or the money you actually get to keep. 2. Choose a well-known company that you know of‚ and describe its direct and indirect competitors. Describe at least 2 direct competitors and 2 indirect competitors
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Monopolistic competition is a type of imperfect competition such that many producers sell products that are differentiated from one another as goods but not perfect substitutes (such as from branding‚ quality‚ or location). In monopolistic competition‚ a firm takes the prices charged by its rivals as given and ignores the impact of its own prices on the prices of other firms.[1][2] In the presence of coercive government‚ monopolistic competition will fall into government-granted monopoly. Unlike
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Edward Hastings Chamberlin (May 18‚ 1899 – July 16‚ 1967) was an American economist. He was born in La Conner‚ Washington‚ and died in Cambridge‚ Massachusetts. Chamberlin studied first at the University of Iowa (where he was influenced by Frank H. Knight)‚ then pursued graduate-level studies at the University of Michigan‚ eventually receiving his Ph.D. from Harvard University in 1927. For most of his career Edward Chamberlin taught economics at Harvard (1937–1967). He made significant contributions
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What are the conditions for a perfectly competitive market? What are the conditions for a monopolistic market? What are the conditions for a monopolistic competitive market? What are the conditions for an oligopolistic market? How would you explain the differences among these market structures? Identify which market structure your organization competes in and why you think so. Colander (2008) specified that‚ a flawlessly modest market is a market in which financial services operate unhindered
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Scanning the Marketing Environment Who are the primary competitors? How to ascertain their strategies‚ objectives‚ strengths and weaknesses‚ and reaction patterns? What are the key methods for tracking and identifying opportunities in the macro-environment? What are the key demographic‚ economic‚ natural‚ technological‚ political‚ and cultural developments? The Marketing plan Market survey Segmentation Identifying needs and wants Targeting Choosing a target market(s) Developping a market
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