The toothpaste industry is a monopolistic competitive market. There are several different brand names available to the consumer all with varying claims. Some toothpaste varieties are designed to give surface whiting to the user. Other varieties focus on fluoride and still others purport to give the user fresher breath. There are even toothpastes available that offer help for sensitive teeth. Whatever the consumer is in need of for their dental health there is bound to be toothpaste that can assist
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Marketing Research Proposal Proposed Research Topic: A situational analysis of toothpaste industry Introduction: At present‚ several well-known brands in the domestic toothpaste manufacturers become increasingly competitive‚ such as Braun Oral-B‚ Colgate‚ Darlie and so on. Different toothpaste brand have their own different market strategy‚ for examples‚ there are products for different ages whereas some target the
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Baking Powder and Baking soda Part One-Stimulus The chemical name for baking soda: The chemical name for baking soda is sodium bicarbonate and can also be known as NaCOH3 What baking powder contains: Baking powder contains sodium bicarbonate‚ cream of tartar (potassium bitartrate) and a starch filler which is added to make sure the baking powder absorbs moisture How baking powder works: Baking powder is a double-acting agent which means it reacts to liquid and heat and happens in two stages
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such as toothpastes‚ laundry soaps and coffee or snack items. Toothpaste SM Hypermarket Novaliches Observations: Supermarket • Class B and C • Age range 15-60 year old • Males and females • Families‚ couples and individuals Observations: Buyers • Individual buyers tend to know what they want and pick the medium to large tubes • Families and couples discuss amongst themselves on what to buy • Females deliberate on their own and compare brands • Some chose sachets over tubes Toothpaste • Male
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stop drinking soda. By replacing soft drinks with healthier beverages‚ many toxins will be eliminated. The U.S. Department of Agriculture (USDA) recommends that people eating 1‚600 calories a day not eat more than six teaspoons a day of refined sugar‚ 12 teaspoons for those eating 2‚200 calories‚ and 18 teaspoons for those eating 2‚800 calories. To put those numbers in perspective‚ consider that the average 12- to 19-year-old boy consumes about 2‚750 calories and 1½ cans of soda with 15 teaspoons
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Running head: MARKETING STRATEGIES OF TOOTHPASTES 1 Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19‚ 2010 Workshop #5 MARKETING STRATEGIES OF TOOTHPASTES 2 Table of Contents Abstract…………………………………………………………………………………4 Marketing Strategies of Toothpastes…………………………………………………...5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………
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Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share
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(1)colgate (2)closeup (3)pepsodent (4)dabur red (5) sensodyne Intro about toothpastes Earlier in India‚ oral hygiene was the domain of local home made ayurvedic powders and natural herbs. The history of toothpaste industry in India can be traced back to the year 1975. Now‚ the awareness regarding oral hygiene in the Indian society has increased and thus many companies have come up with their brands of toothpaste. The first toothpaste to enter the Indian market was Colgate. In recent years the Industry
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Effects of Soda on the Body “It may seem harmless to allow your child to drink soda every day. Thinking that soda won’t cause the child any immediate harm is unfortunately common.” (Khara) Unfortunately for the United States‚ it’s one of the first countries to start drinking soft drinks. Soda can also be termed as soft drink‚ coke or fizzy drink and is consumed by all ages worldwide. (Khara) Soft drinks can cause tooth decay‚ dehydration‚ obesity and more‚ and also contain tons of preservatives
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Name: Angelica D. Taer Course & Year: BEEd 2 EPISODE 4: THE LEARNERS’ DEVELOPMENT and ENVIRONMENT OBSERVATION REPORT Name of the School Observed: OBRERO ELEMENTARY SCHOOL School Address: OBRERO BUTUAN CITY Date of Visit: JULY 26‚ 2013 In this Episode‚ I was able to observe the students
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