accounting for 64% of sales and 67% of profits in 1991‚ the company faced tough competition in international markets from P&G‚ Unilever‚ Nestle’s L’Oreal Division‚ Henkel of Germany and Kao of Japan. Situation In 1991‚ CP held 43% of the world toothpaste market and 16% of the world toothbrush market. Other oral care products included dental floss and mouth rinses. In 1991‚ worldwide sales of CP’s oral care products increased 12% to $1.3 billion‚ accounting for 22% of CP’s total sales. Toothbrushes
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CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
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Our problem proclamation can be laid out like this: Gathering information to determine whether there is a possible conflict between consumer’s preferences about TVC products in contrast to TVC ’s business strategies. Methodology: At first‚ our questionnaire sample was far too long and not that useful to yield needed information. But‚ we have refurbished it and constructed it in such a way that can be used both for
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what‚ where‚ when and how. With this research‚ we will be able to know if Microfinance gives favourable effect to the socio- economic status of Marikina. Often the best approach‚ prior to writing the descriptive research‚ is to employed survey questionnaire. Through this we will be gathering information regarding the programs that are currently offered by the cooperatives in Marikina for their members and information regarding how microfinance helps the residents of Marikina in their life. Respondents
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| 2010 | | Colgate-Palmolive Company | PRODUCT ANALYSIS | LECTURER: Le Khac Huy GROUP: 1 MARKETING DEPARTMENT: Nguyen Cam Tu (S3230474) La Vo Khanh Vy (S3246084) Pham Hoang Oanh (S3210309) Tran Thi My Dung (S3231518) Pham Viet Anh Vy (S3246087) Nguyen Trong Anh (S3192382) | RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject
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Palmolive Category Personal Care – Toothpaste Sector FMCG Tagline/ Slogan Switch on the power of freshness USP Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness STP Segment Personal Care – Oral Hygiene – Gel Toothpaste Target Group Men and Women Positioning Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen SWOT Analysis Strength 1. Toothpaste contains menthol‚ a mouthwash ingredient
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Methodology On Thursday 27th September 2012‚ a survey was conducted among a random sample of fifty overseas students were studying at Macquaire University. The survey instrument was a questionnaire about entertainment habits. The questionnaire was divided into two sections. The first section from question 1 to question 6 consisted of information about general demographic details such as nationality‚ age‚ gender and marital status. The second section
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Transcript of Proposed Online Enrolment System for Philippine State Colleg As we all know‚ Philippine State College of Aeronautics (PhilSCA) produces aeronautics top-notchers and it has been known to be the only State College offering the highest quality of education among all the aviation schools in the country. The fame does not stop there. PhilSCA offers computer-related courses and provides teaching for Masters and Doctors education for graduates of the same school‚ or from a different college
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Policy” Purpose of the Survey and the Survey Basics The main research purpose of the survey “Smoke-Free Policy” was to measure the effectiveness of the smoke-free policy among the students which recently went into effect at Baruch College. The questionnaire which our project team designed and administered contained twelve questions including two demographic questions about the gender and the age range of the participants. We wanted to conduct the survey which will contain clear‚ balanced and well-structured
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