oral care products is very low. However‚ rising per capita income and increasing awareness is driving demand of oral care products. Consumers have started switching to value-added toothpastes like gels‚ mouth washes‚ and teeth whitening products. In rural areas‚ consumers are switching from toothpowders to toothpastes. A key industry trend is the move towards natural products comprising of herbs‚ vitamins and minerals. A serious challenge for the industry is the low dentist-population ratio‚ with
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and Churc &Dwight (Arm&Hammer‚ Close-up‚ Mentadent‚ Aim‚ Pepsodent)- Growth of Crest’s value hare of the retail toothpaste market thanks to new product intiatives such : * Crest+Scope which is positioned as a toothpaste and mouthwash product that also whitened teeth(achieved a 5‚4% retail value share in 2004) * CWE positioned as a “flavor-based experiential toothpaste that also whitens teeth(achieved a 5‚2% share by the end of 2004 behind a 18‚8% media advertising share of voice)- Aquafresh
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care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented‚ and Colgate was hoping the product would be a big success by providing unique freshness. In the United States‚ research was done and new bottling was designed to optimize the appearance of the new toothpaste. The advertising was also focused
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DESCRIPTION COLGATE PALMOLIVE INDIA LIMITED IS ENGAGED IN ORAL CARE‚ PERSONAL CARE AND HOUSEHOLD BUSINESS. THE COMPANY HAS PRESENCE IN INDIAN ORAL CARE MARKET FOR MORE THAN 70 YEARS AND THE ORAL CARE SEGMENT ENJOY STRONG BRAND EQUITY FOR PRODUCTS LIKE TOOTHPASTE‚ TOOTHPOWDERS AND TOOTHBRUSHES UNDER THE BRAND ‘COLGATE’ AND PERSONAL CARE PRODUCTS UNDER THE BRAND ‘PALMOLIVE’. STOCK PERFORMANCE COLGATE SENSEX 1m 6.28% 25.25% 12m 14.86% -30.62% GROWTH (%) REVENUE PROFIT Last Qtr. Last Yr. 3 Yr. CAGR
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Colgate Max Fresh: Global Brand Roll-Out Nigel Burton‚ the president of global oral care at Colgate-Palmolive Company (CP)‚ is reviewing market launch plans for a new toothpaste‚ Colgate Max Fresh (CMF) by CP’s Chinese and Mexican subsidiaries. Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of marketing program adaptation in China and Mexico can be justified. “Was CMF launched in the U.S. with
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Colgate-Palmolive is the leader of US toothpaste market with a value market share 34.8% and Crest from Proctor & Gamble is closing behind at 31.6%. Colgate Max Fresh played a pivotal role in regaining the market share from Crest‚ making Colgate leader in US toothpaste market. Colgate Max Fresh used its signature mini breath strips in the toothpaste to freshen peoples’ breath. In the international market‚ Colgate-Palmolive had a commanding lead with a global toothpaste market value share of 39.7% in 2004
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(lecturer) RIMT-IMCT‚ for his valuable guidance‚ deep-rooted interest‚ inspiration and continuous encouragement through out the period of project. We also thank the respondents for their cooperation and spending precious time in responding to the Questionnaire. CONTENTS i. Summary ii. Introduction iii. Snapshot of Tooth paste Brands iv. Review of Literature v. Research Work vi. Conclusions vii. Suggestions viii. Bibliography Chapter I SUMMARY This project titled ‘ Image Profile
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class people and students in varsity reason being that it is quite expensive and it’s for people who cannot afford dentist to clean their teeth all the time or monthly visits to them but still need to have their teeth in perfect condition The toothpaste is supposed to be in shelves or possible place where the stakeholders can buy so I viewed and asked around for the product went around Johannesburg and Cape Town to ask convey a research about the product and found out that not everyone knows about
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expectations of the toothpaste market are good taste‚ fresh breath‚ clean teeth‚ more foam and proper cleaning.• Endorsed by FDI ( the largest dental association globally)• Among the most trusted brands in India (Brand Equity‚ Economic Times‚ India) SEGMENTATION • Rural Areas Geographic • Urban Areas • Normal Behavioral • Whitening • Complete Care • Pepsodent G Demographic • Pepsodent Kids • Pepsodent Milk Teeth Strawberry Geographic Segmentation • The urban market for toothpaste is almost stagnant
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the leading value market share of toothpaste in the U.S. Colgate also had a commanding lead in the international market with a global toothpaste market value share of 39.7%‚ compared to Procter & Gamble with only 14.7% (Table-A). From Table-B in the case‚ CP and P&G are on a head to head competition for the 2004 value share of the U.S. toothpaste market with 34.8% and 31.6% value share respectively. The company’s U.S. and world leadership in the toothpaste markets with its world-known brand
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