Transitions 13 March 2013 Irresistible Chocolate with Benefits ! Smooth. Creamy. Simply heaven! These are the thoughts that flood my mind when I think of this once forbidden treat known as chocolate. Holding a worldwide appeal‚ chocolate has been a temptation to many for years. So‚ knowing that something this desirable is beneficial to one’s health would make a chocoholic’s day‚ right? Well‚ great news! There has been recent nutritional research studies that have proven chocolate to be beneficial to one’s health
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DAVID ARKER’S MODEL FOR BRAND IDENTITY CONVERSE Core Identity Product thrust: Subsidiary of Nike deals in apparel‚ shoes and sports accessories. Retailing is done through Planet Sports which is specialty format under pantaloons India ltd. User profile: Used by kids and youths who are fashion rebels in real sense n love retro style. Attraction among students as its a pocket friendly brand. Performance: Converse has kept innovation core to its strategy‚realizing fully that the
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The Dark Side Of Chocolate When I heard the name of the documentary I must say I expected something different to what it really was. The things that I saw presented in this documentary never even crossed my mind before. When purchasing chocolate products‚ who really stops to wonder about the background of the product. I will never look at chocolate the same again. What truly shocked me was the names of the companies that were ignoring what was going on. I could not believe that they would
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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Ryan McGraw October 21‚ 2012 Business Paper Technology is a commodity that is utilized every day by the vast majority of the world. From electronics to machinery there are endless kinds of technologies being used and developed. One of the major electronic providers is the cell phone industry. When the term “cell phone” comes to mind people think Apple‚ Blackberry‚ and Samsung. These are examples of the companies that bring in the newest‚ most advanced phones to the market
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Slavery in the Chocolate Industry What a systematic‚ corporate‚ an individual and ethical issues raised by this case? The systematic ethical issues raised by this case include economical‚ political‚ and legal questions. Let us first look at the economical repercussions. Would it be economically logical not to do any business with these countries? The answer is no‚ considering close to half of the world’s chocolate is made from the cocoa beans that are grown in the Ivory Coast and Ghana
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is ranked at the top as the “Easiest Country to Start a Business” and “World’s Top 20 Most Globalized Nations". One of the main reasons is because of Singapore’s strategic location is at the heart of ASEAN (Association of South East Asian Nations). This enables the business to be access up to 8 billion people within a seven-hour flight radius. Other than that Singapore has signed a free trade agreement with many of the world leading economies including USA‚ Australia‚ Europe‚ India and New Zealand
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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