Marketing Research Project on AMUL Chocolate Submitted by: Nabanita Kalita (15) Priyanka Mahanta (33) Acknowledgement As we know research work needs hard work‚ keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express our sincere gratitude to Mrs. Rinalini Pathak Kakati‚ our Project In-charge for her ideas and help. However‚ we accept
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CHOCOLATE! Just that word makes most people mouth water. It is a delectable substance that can be made into flakes that melts in your mouth‚ or into delicious candy bar with nuts and marshmallow‚ or a plain old bar of chocolate. All contributes to the mild addiction some people feel towards chocolate. Today we are going to talk about this topic because
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Chocolate is a confection made from cacao beans‚ the seeds of the cacao plant. There are a large number of products made from it on the market‚ from powdered cocoa for making drinks to white chocolate‚ and most markets carry a cross-section of confections for their customers. In addition to being available at general markets and grocery stores‚ chocolate can also be purchased from specialty companies which make luxury and distinctive confections. Making chocolate is a time consuming process. Cacao
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The next five years | | | | All of us acknowledge that India is changing and that the pace of change is accelerating. We also know that India (and the Indian economy) will be very different five years from now in more ways than one. In the context of private consumption‚ how much India would be different in 2015 can be best understood if we look at some of the data relating to where India was just five years ago‚ i.e. in 2005. India’s GDP in 2005 was about $785 billion‚ which has increased
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Research Methodology 4. Chocolate Industry 5. Chocolate in a Bloom 6. Chocolate Industry in India 7. Major Players 8. Amul 9. Nestle 10. Cadbury 11. SWOT analysis of Cadbury 12. Market Segmentation 13. Psychographics and Demographics 14. Product Positioning 15. Product Market Boundary 16. Price Sensitivity 17. Consumer Buying Behaviour 14. Industry Structure and Dynamics 15. The Rural Conundrum 16. Key Success Factors 17. Product Life Cycle 18. Positioning 19. 5 Force Model 18. Rural
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CHOCOLATE INDUSTRY IN UK CADBURY‚ UK The Chocolate industry in the UK has been facing many challenges in recent times. The escalation of prices of the main ingrediants such as cocoa‚ milk and sugar has forced companies to increase prices. Customers showed resistance to higher prices which prompted brands such as Cadbury & Masterfoods (Galaxy) to reduce packaging sizes. Concerns among the public regarding obesity has also led chocolate companies to bring out smaller sizes of chocolate.
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Cadbury Dairy Milk Background: Cadbury dominates the chocolate market in India with a 70% share of the market. Cadbury Dairy Milk is its largest chocolate brand which accounts fro a third of every chocolate bar consumed. The Task: In 2005 the task before Cadbury Dairy Milk was to increase its consumer franchise. The Strategy: * The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet eating or " muh meetha karna" moments * The campaign of " Jab Pappu Pass
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Crop Tops and Short Shorts: A New Brand of Feminism Bare legs and smooth‚ hairless skin are as far as the eye can see. Some women wear low-cut tank tops revealing cleavage‚ while others wear tops that only reach up to their mid-stomach‚ showing off their belly buttons. Vertically challenged skirts and shorts so lacking in fabric they may as well be glorified underwear. These women strut across the scene like gazelles with their pointed toes and arched 6-inch heels. On the other hand‚ some women
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Why We Should Not Underestimate the Power of Chocolate Do you like chocolate? How many times do you eat chocolates in a day? Some people like to eat chocolates‚ some are even obsessed with them. Some people don’t like chocolates because those people think that they will make them fat. Some people just don’t like chocolates‚ without any clear reason. I believe that chocolate has many benefits which we can’t underestimate. Chocolate is a raw or processed food produced from the seed of the tropical
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CONSUMER MARKETS The chocolate of tomorrow What today’s market can tell us about the future June 2012 kpmg.com R evenues from the chocolate industry continue to prove rewarding‚ with 2011 figures from IBISWorld predicting annualized growth of around 2% over the next five years‚ after dampened expectations during the dark days of 2007-09. But behind the encouraging headlines‚ many companies are battling to stay on top of a rapidly shifting marketplace. Taste is diverging‚ as fast-growing
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