Contents i Introduction 1 1 Definition of The Pharmaceutical Industry 1 2 Environmental Analysis 2 2.1 Legal Issues 2 2.2 Political Issues 2 2.3 Economic Issues 2 2.4 Social Issues 2 2.5 Technological Issues 2 3 Forces of Competition 3 4 Value Chain 4 4.1 Discovery 4 4.2 Production Development 4 4.3 Manufacturing 4 4.4 Marketing 4 5 Role of Information Systems & Technology 4 6 GlaxoSmithKline 5 7 United Drug 6 7.1 Company Overview 6 7.2 Competitors 6 7.3 Technological
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0 BACKGROUND OF THE REPORT: The name of the topic is “Marketing of Pharmaceuticals product: A study on Beximco Pharmaceuticals Limited.” Medicine is directly related to human life and therefore‚ its manufacturers have immense social responsibility of providing safe and effective medicine‚ demanding uncompromising efforts‚ at all levels of its activities. Beximco pharmaceuticals Ltd the leading health care company in Bangladesh has been making every effort to ensure the effectiveness and safety
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of the global pharmaceutical industry In 2003‚ Britain’s Guardian newspaper commented that‚ “on the face of it‚ the global pharmaceutical industry looks like the epitome of a modern‚ mature industry that has found a comfortable way to make profits by the billion: it ’s global‚ hi-tech‚ and has the ultimate customer‚ the healthcare budgets of the world ’s richest countries.” Guardian sept 2003 The global pharmaceutical industry is nowadays made up of thousands of companies contained in this
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ABUL KHAIR STEEL PRODUCTS LTD: Company Case Study ABUL KHAIR STEEL PRODUCTS LIMITED COMPANY DESCRIPTION Abul Khair Steel Products Ltd (AKSP) is a newly established large metal finishing plant in Bangladesh‚ that produces a range of steel products‚ such as cold rolled (CR) coils‚ galvanized steel (GS) sheets and corrugated galvanized iron (CGI) sheets. AKSP was established in 1999 as a private limited company and currently employs
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MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 0. INTRODUCTION OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA 1. Background of the Study 2. Statement of the problem 3. Objective of the Study 4. Research Hypothesis 5. Scope of the Study 6. Significance of the Study
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Introduction: Square Pharmaceuticals Ltd. (SPL)‚ the pharmaceuticals giant in the country‚ is a trusted name in the industry of manufacturing quality medicines for more than four decades. Today Square Pharmaceuticals Ltd. (SPL) symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. Square Pharmaceuticals Ltd. (SPL) is a flagship company of the Square group of industries as well as the largest pharmaceuticals company in Bangladesh. Founded in 1958
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A. Introduction Pfizer‚ US pharmaceutical company is one of the largest pharmaceutical companies in the world. Unfortunately‚ Pfizer faced challenges by macro-environment forces that affect their sales volume decline dramatically in 2011. PESTEL‚ Porter’s Five Forces and Industry Lift Cycle frameworks to be applied to analysis the broad macro-environment that affected Pfizer in the pharmaceutical industry. 1. PESTEL framework PESTEL (Appendix I) is classifies into six environmental influences
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| Assignment on“Ship Building Industry Of Bangladesh” | Course code: MKT 616 Course Title: International Marketing Submitted to: Mr. Javed Tariq Assistant Professor Program: MBA (E); Semester: Summer 2013 Department of Business Administration Green University of Bangladesh Submission Date: 13 July‚ 2013 Submitted By (Group-C: Falcon): 1. Ariful Islam Juwel ID No.: 120207036 2. Khalid Saifullah ID No.: 120207048 3. Nazrul Islam ID No.: 120207044 4. Sharif
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Title: The Global Pharmaceutical Industry Date: 2011 August 20 Table of content Contents Page 1. Introduction 4 2. Pestel analysis of the global pharmaceutical industries 5-6 3. Drivers for change in the future of pharmaceutical 7 4. Five forces analysis on the global pharmaceutical industry 8-10 5. Threats to a big pharmaceutical company 11 6. Conclusion 12 7. Bibliography 13 Introduction The pharmaceutical industry According
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Pharmaceutical Pricing Strategy Ryan Ritchey American Military University November 22‚ 2009 Pharmaceutical companies are in constant pricing competition and innovative “idea wars” so to speak. Differential pricing‚ the specific price structuring and implementation‚ is the solution to resolving the conflict between pharmaceutical drug patents. There are always several different brands of drugs that can be prescribed or even bought over-the-counter‚ but the decision of the consumer or medical
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