Strategic Brand Management Assignment 2 - Top Global Brands PEPSI Submitted By: Archit Kumar Singh (91127) Dinesh Joshi (91131) FMG 18 C Q1 What were the factors that enabled the brand to flourish from launch to the current period and build brand equity? You might wish to examine marketing mix elements and brand resonance model critically in this context. Ans: Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. The drink was first made in the 1890s
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The Top 10 Hotel Groups in the World IHG Retains Top Spot Surpassing the 600‚000 Room Mark Due to pre-planned projects‚ most leading hotel groups posted positive supply growths / MKG Hospitality’s world ranking 2009. WORLD‚ 26 May 2009: UK-based InterContinental Hotel Group (IHG) retains its number one position in the world‚ surpassing the 600‚000 room mark. Meanwhile‚ Hilton Hotels recorded the largest growth among the top 10 at 9.3%‚ bringing their global room count to over half-a-million
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Advantages and Disadvantages of the Activation of Top-Down Processing in Speech Comprehension Speech comprehension is how we interpret messages that we hear. This is often presented to us in dialogue where we can see and interact with the other party‚ but we must also be able to understand speech in other mediums such as over the telephone‚ through the media‚ or over a tannoy announcement in a supermarket or on public transport for example. Top down processing describes how we infer meaning when
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second part of the situation analysis will focus on the Armani perfume SWOT : we describe the main strengths‚ weaknesses‚ opportunities and threats but not all the existing points because it would be too long and uninteresting. Strengths The brand image of Armani License exploited by L’Oréal : a very good promotional support A very dense distributive network Weaknesses License exploited by L’Oréal : is there a total control of the product image ? Price : a little bit more
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The Brand The Cadbury brand enjoys a high level of brand equity in Ireland. Research shows 96% of consumers recognise the brand‚ while 74% state that when it comes to chocolate‚ only Cadbury’s will do! There are three main brand name strategies: Family brand names: The parent brand is also known as an "umbrella" brand. This term is given to product ranges where the family brand name is used for all products. The advantage of this approach is that positive associations with the parent brand will
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Brand marketing 1. What were the strengths and weaknesses of the Intel inside campaign? Intel wanted to develop a trademark name for its processor family‚ Intel became one of the leading companies in the PC boom‚ enjoying virtually unchallenged market leadership through 1990’s where as the company as PC industry slowed in the early 2000’s. The company had different strengths and weaknesses through out there campaigns. One of the biggest strength of the company was push strategy to more
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My way to the TOP‚ based on “Room at the top” Everybody has their dreams‚ wishes and plans for the future. My conceptions are connected with wonderful family‚ successful career and amiable friends‚ who I could share both bad and good moments in my life. Being on the top is not only being rich and famous‚ but being wise and sensible person that people could trust whenever they have problems. One of the keys for successful life is the education ‚ which gives us the most useful lessons
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Brand Knowledge Structure and Brand Elements What is Brand Awareness? Recognition versus recall – Brand versus situation cues Awareness depth versus breath – Brand versus situation linkages Why is brand awareness important? A necessary condition for inclusion in the set of brands being considered for purchase – A sufficient condition for choice in low-involvement decision settings – Influences the nature and strength of association – Brand Image Brand Perceptions through Associations
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produced in nine production facilities worldwide. Audi has been a majority owned (99.55%) subsidiary of Volkswagen Group since 1966‚ following a phased purchase of AUDI AG ’s predecessor‚ Auto Union‚ from Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103series. The company name is based on the surname of the founder‚ August Horch. "Horch"‚ meaning "listen"‚ becomes "Audi" when translated into Latin. The four rings of the Audi logo each represent one of four
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My favourite brands are: NOKIA: I am using NOKIA cell phone since last 6 years‚ still I don’t have any complaint about it‚ its battery life‚ reliability‚ and easy to use features are common in all the phones and its customer related services like once they exchange battery (CLV4) due to some technical reason‚ on that day itself. SONY: People say that XYZ Company provides better services after sales‚ but I belief in SONY because if you have SONY gadgets you don’t need services (at all in many
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