Government Official country name: India Government System: Constitutional Federal (federation) Republic Head of State: Pranab Mukherjee Official Languages: Hindi‚ English Region: Asia Allies/blocs: Russia‚ Singapore‚ South Korea People Population: 1‚220‚800‚358 Growth Rate: 1.51% Major religions/cultures: Hinduism‚ Islam‚ Christianity‚ Sikhism‚ Buddhism Standard of living: Overall life expectancy rate: 65 infant mortality rate: 72 per 1‚00 live births literacy rate:
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demographic characteristics Increase in turnover through price increases Major intensive distribution Strategic role of shelf space The products offer high profit margins for retailers (25-36%)An important factor in choosing the retail trader is the brand awareness and the total individual offer. Six main competitors Indirect competitors such as chocolate are taken into account for the share on the shef. • 5. Competitors Adams 9% Cadbury/ Nielson 14% 9% 15% Rowntree 6% Nabisco/ Hersey 22% Wrigleys
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new sales force would end up doing significant duplication of efforts if sales reps would call same retailers at the same time. - An ineffective selection process of the new sales force could disrupt the growth momentum of Spectrum’s individual brands and the relationships with retailers‚ wholesalers and customers. Competitors get the benefit. - The sales in the lawn and garden division may be a
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Language and communication The abrupt nature of the utterances in Top Girls reflects a style of playwriting that is more modern‚ where a short sentence can be loaded with meaning. The minimal use of words lays bare the main issues while allowing much dramatic effect through their simplicity. There is more strength in what is not said‚ and the clarity of speech does not mean that there are fewer issues to decode. The language of misogyny‚ appropriated by women‚ is apparent in Joyce’s swearing at
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LUXURY BRAND MARKETING What is LUXURY? While the word ‘luxury’ is used in daily lives to refer to certain lifestyle‚ the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month‚ a pair of reebok shoes would be a really big luxury item for you. On the other hand‚ if you are going to a party with some big-wigs a $100‚000 car may not be a luxury. The word luxury originates from the Latin term “luxus” signifying‚ “soft or extravagant living‚ indulgence
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Samsung.com History Samsung has a very long history dating back to the 1940s. . Firstly‚ Samsung Store was founded by Lee Byung Chull in 1938 as a small company. This is the beginning point of a worldwide known brand‚ Samsung. Korean War is the turning point for this small company. After the war‚ Samsung Company was developed in many different fields and this brought prosperity. During its history‚ Samsung was supported by many people and associations and sometimes
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II. Table of Contents Table of contents ……………………………………………………………………………….p.2 List of tables …………………………………………………………………………………….p.3 List of graphs …………………………………………………………………………………...p.4 List of appendices ………………………………………………………………………………p.5 Executive summary a. Major findings ………………………………………………………………………………..p.6 b. Conclusions…………………………………………………………………………………...p.6 c. Recommendations…………………………………………………………………………….p.6 Problem definition a. Background to the problem………………………………………………………………...…p
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INTER FLOW COMMUNICATION: Type of Business: Creative media Outdoor agency Services: Consumer research Brand development Branch architecture Corporate identity Communication Audit Creative Concepts TV‚ Radio Commercial production Print point of sale and Premises Branding 3D Design Photography Film Production Post Production Media Planning and Buying Clients: 7UP Cheetos Pso Ptcl Barclays Skin Care Kisan Singer Mirinda Bubblegummers Maria
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List of TOP 60 Insurance Companies in Pakistan I. Public sector 1. National Insurance Corporation http://www.nicl.com.pk/ 2. Pakistan Reinsurance Company Ltd. 3. Postal Life Insurance 4. State Life Insurance Corporation Ltd. II. Private sector a) Incorporated in Pakistan 1. Adamjee Insurance Company Ltd. 2. Agro General Insurance Company Ltd. 3. Allianz EFU Health Insurance Company Ltd. 4. Alpha Insurance Company Ltd. 5. Amercian Life Insurance Company Ltd. 6. Asia Insurance
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Motivational research relies on depth interviews with individual consumers – this gives more in depth information but is time consuming and can be bias and subjective as its up to the researcher to interpret the findings with a small pool of people. According to Table 4.2 (pg 112)‚ a product with high sugar and energy represents a motive of power‚ masculinity and virility. This coincides with our target market of young males looking for energy and a kick start to charge themselves up for their
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