of Scenarios Delphi Techniques. 6 Figure 3.2: Strategic Situation Analysis Assess Industry & Competitive Conditions 1. Industry profile & growth 2. Nature of competition & strength of competitive forces 3. Drivers of industry change 4. Competitor Analysis-moves of rivals 5. Strategic Grouping 6. Key success factors 7. Industry attractiveness & profit potential 1.Industry Profile & Growth Opportunities Market size (units and sales) Number of players and their relative sizes Prevalence
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player Able to speak four languages (English‚ French‚ Somalia and Swahili) Country or region: United Kingdom‚ England‚ London‚ South West‚ Wandsworth. Analysis of Competitors: Depending on where your business will be located‚ you will probably have competitors. You will need to give a brief description of each competitor. Marketing plan (P3) Products: Most of the product the restaurant will be selling is including traditions food‚ culture food and many other type of food e.g. French
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SA SA COSMETICS – Analyzing Competition Sa Sa Cosmetics is a very successful Hong Kong based discount cosmetics retailers. The case describes how Sa Sa became successful‚ culminating in its IPO in 1997. Since then‚ however‚ its fortunes have declined somewhat. The case discusses recent initiatives that were undertaken to sustain growth momentum. Sa Sa also undertook some marketing research studies. The research findings appear to confirm that Sa Sa may have some major problems. As 2001 comes to
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Strategy Achieve Competitive Advantage Through Focus Focus Underlies the Search for Competitive Advantage • Intensifying competition makes it important to differentiate products • In mature markets‚ only way to grow may be to take share from competitors • Brand positioning helps create awareness‚ generate interest and desire among potential customers and increase adoption of service products • Emphasize competitive advantage on those attributes that will be valued by customers in target segment(s)
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become less strongly differentiated. 2. What is your assessment of the strength of competitive pressures stemming from the threat of entry of new competitors into the North American market for performance sports apparel? Brands like: Under Armour‚ Nike and Adidas/Reebok are in a highly competitive industry where the dominant competitors have significant range of market coverage that makes it difficult to find an entry point. A newcomer is going to face two classes of factors: the expected
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1. What is the competitive environment facing EDC? In terms of the competitive environment facing EDC‚ Ann realizes that not only is the number of competitors increasing‚ but the nature of the demand for bicycles is changing as well. The U.S. mass market bicycle sales is expected to grow by only 2% a year‚ while the Asian market for those same bikes is nearly doubling on a yearly basis. This growth scenario is likely to lead to thinner margins and a lower ROI in the
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should apply to all organisations within the strategic group. The analyst should have completed detailed work considering every aspect of the environment as well as competitor analysis. CSFs can also be identified at the end of internal analysis when the analyst may have a better picture of the organisation and how it compares with competitors when measured against the industry’s critical success factors. Hints for generating CSFs The list of CSFs should probably not exceed 6‚ and ideally should be
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Verizon and MCI: A Merger that Promotes Competition August 2005 POLICY STUDY No. 05-1 by Richard E. Wagner Harris Professor of Economics George Mason University; Fairfax‚ VA and Senior Fellow‚ Public Interest Institute Mt. Pleasant‚ IA POLICY STUDY August 2005 No. 05-1 Public Interest Institute Dr. Don Racheter‚ President Verizon and MCI: A Merger that Promotes Competition POLICY STUDIES are published as needed. They are longer‚ analytical articles on important
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opening every year which are the company’s potential client. The possibility that their competitor’s client want a change of service provider. Threats The possibility that a great competitor will rise The possiibility of facing a crisis that was not planned by the company There is a possibility that more competitors will sprout • Alternative Courses of Action • Expand business operation in a place that has a greatest possible client Advantages Disadvantages • It will increase more the popularity
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Strengths Weaknesses High level of control concerning labelling and production. Financial and legal barrier for new actors. Substitut low quality History of product. Fame product. Château Margaux premiers crus. Unique know-how. New clients growth of price Precise target rich people. Special distribution. Need to know Château Margaux for appreciate wine. New actors USA‚ Australia… Price very high. Opportunities Threats Consumer prefers French
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