political‚ socio-cultural‚ and technological aspects‚ and the 5 forces which shape the business strategy of clothing industry. Moreover‚ to illustrate the competition better‚ three clothing retailers belonging to high street fashion industry‚ which are Topshop‚ H&M and ZARA‚ will be selected for analysing the competition in the market. 2. External environment analysis (PEST) 2.1 Economic issues 2.1.1 Recession and austerity measure in UK Nowadays‚ the economic development of UK is teetering on the edge of recession
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So for Myer’s best interest they have to keep their brands visible and fresh‚ focus on new well-known brands. Myer made a good decision when they acquired 25 per cent stake in the Topshop Australian franchise last year. So in order to be more profitable‚ they should roll out Topshop products in Myer stores‚ which will improve their target management and attract more young shoppers. In the other hand‚ Myer should make more improvement to their long-suffering
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environment. In this report‚ it will focus on Topshop to discuss its strategic management. Topshop is a British multinational clothes retailer specialized in women’s clothing and fashion accessories. It has shops in around 20 countries and online operations in a number of its markets. Topshop is part of the Arcadia Group‚ which is wholly owned by Philip Green and owns a number of other retail outlets including Burton‚ Dorothy Perkins and Miss Selfridge. Topshop currently has branches in Brazil‚ Canada
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1. INTRODUCTION Created in 1979 by David Reiss‚ Reiss is has developed into a powerful brand offering stylish clothes at affordable prices. 2006 proved to be a successful year for the organization‚ where it achieved £6.8 million in operating profit and sales of £44.5 million. Currently‚ it has 39 stores worldwide and is expanding rapidly. The following 3 year strategic marketing plan will demonstrate the steps Reiss need to take in order to become a dominant force in the UK and a strong international
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paper studies the impact of market orientation strategy on brand awareness. Zara‚ a Spanish leading fashion retailer and an example of a brand using this strategy‚ is compared to three other multinational brands operating in Stockholm‚ Sweden‚ namely Topshop‚ Mango and United Colours of Benetton. The latter brands are known to use advertising to create brand awareness. Fashion magazine attention was used as a measure of brand awareness. Data on the brand awareness was gathered by browsing three leading
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Competitive Advantage”. In recent decades‚ clothing & fashion retailers industry developed very quickly‚ the fast fashion store emerged one after the other. Cost leadership is the most competitive advantage in this area‚ such as H&M‚ Zara and Topshop. (Foroohar‚ R. and Stabe‚ M.‚ 2005). At meanwhile‚ in this sector‚ renewal and replacement occurred frequently because of the clothing is kind of “consumable products” and target customers’ taste always changing with the fashion trends. The supply
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Butler‚ 24/02/07) The Oxford English Dictionary Bruzzi S. & Church Gibson P. (eds). 2000. P.96 H.Radner (2000) in S.Bruzzi & P.Church Gibson Fashion Cultures: Theories‚ Explorations & Analysis‚ London: Routledge‚ pp. 128-134) The Telegraph. Kate Moss: Topshop ’s new muse 20/09/2006) The Independent. Why the high street is being swamped by celebrity clothing ranges 26/11/07
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M1 – Cadburys and Topshop are both businesses that strive to produce effective marketing techniques in order to sell their products. Although both have a wide range of consumers‚ their marketing techniques are both slightly similar and very different. Differences Cadburys offer mass production of every individual product on offer in over 1‚000 stores. However Topshop offer limited amounts of each product in designated Topshop stores and online. Cadburys offer prizes with special chocolate
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business in this assignment is named TopShop‚ which is an American multinational retailer with its main headquarters in New York. It is a high end fashion brand that specializes in fashion clothing‚ shoes‚ make-up and accessories. Currently‚ TopShop has 150 workers for its factory in New Jersey‚ and has hired a consultant to offer some advice that could help it make a decision as to whether it should shut down completely or continue operations. In addition‚ TopShop has 100 workers that produce 6‚000
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Week 2 Excercise - Topshop SWOT Analysis (Please add your points by editing the blog) Strengths: * hit-the-trend styles * affordability * accessibility - store coverage all over the country * availability in clothes range * numerous choices in product lines * numerous options in collections and styles‚ e.g. vintage boutigues * choices at multiple price points - for different choices of styles and qualities * store space (especially the London Oxford flagship)
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