BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
Premium Marketing Developed country Developing country
International business Important topics: Ch 12-The Strategy of International Business * Explain the concept of strategy. * Understand how firms can profit from expanding globally * Understand how pressure for cost reduction and pressures for local responsiveness influence strategic choice * Be familiar with different strategies for competing globally and their pros and cons. * Explain the pros and cons of using strategic alliance to support global strategies Ch 13-The Organization
Premium Human resource management Management
Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
Premium Marketing Pricing
VIVEKANANDA EDUCATION SOCIETY INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH INTERNATIONAL BUSINESS SUBMITTED TO: PROF. VIJU NAVARE GROUP NO: 7 SUBMITTED BY: NILESH AHUJA 62 NITIN GALANI 66
Premium Management Business Foreign exchange market
Greater commitment to global objectives Higher global profits COMPANY B-- IS ETHOCENTRIC Ethnocentric Orientation • domestic market extension concept: • Domestic strategies‚ techniques‚ and personnel are perceived as superior • International customers‚ considered secondary • International markets regarded as o
Premium Government of Japan Japan Developing country
Introduction International trade theory provides explanations of the benefit for country to engage in international trade‚ even for products it can produce for itself. As time goes by‚ there are mainly 7 types of theory‚ namely‚ mercantilism‚ absolute advantage‚ comparative advantage‚ Heckscher-ohlin theory‚ product life-cycle theory‚ new trade theory‚ Porter’s diamond national competitive advantage theory. Although some of the theories hold different view of patterns of international trade and vary
Premium International trade
Malaysian government aspires for Malaysia to become the center of educational excellence both regionally and internationally and the country currently hosts some 40‚000 foreign students and this number is expected to grow to 95‚000 by 2010. Being new in the business of recruiting foreign students‚ Malaysian government has to be realistic in analyzing its potential by looking at the strength and weaknesses that Malaysia has. Economic and political stability is one plus factor but Malaysia is still
Premium Higher education Student University
strategic analysis was carried out in accordance with the Strategy Formulation Framework which was developed by Fred David. The strategic formulation framework encompasses three primary stages which comprises of the input stage‚ the matching stage and the decision stage. The report contains seven chapters and the first chapter is the introduction where each chapter of the report is described briefly. The second chapter describes the Strategy Formulation Framework. The descriptions in this chapter are
Premium Strategic management
success to identify‚ assess and adapt their strategies to the environment ’ ’ (Stoffels‚ 1982). Managing an international business is different from managing a domestic business for at least four reasons: (i) countries are different‚ (ii) the range of problems confronted by a manager in an international business is wider and the problems themselves more complex than those confronted by a manager in a domestic business‚ (iii) managers in an international business must find ways to work within the
Premium Richard Branson International trade Virgin Group
chain Management By Prof. Shailendrakumar Uttamrao Kale* Abstract Business today is in a global environment. This environment forces companies‚ regardless of location or primary market base‚ to consider the rest of the world in their competitive strategy analysis. Firms cannot isolate themselves from or ignore external factors such as economic trends. Companies are going truly global with Supply-chain Management (SCM). SCM & OUTSOURCING Liberalization‚ Privatization and Globalization (LPG) of
Premium Supply chain management Management Procurement