Introduction History of the product For this economy of business group assignment‚ we have decided to analyse beer market data and we also choose tiger brand as main research product. The reason we decided to analyse beer market data are because of its history and market growth. Beer was the first alcoholic beverage known to civilization; however‚ drinker of the first beer is unknown. Historians theorize that humankind ’s fondness for beer and other alcoholic beverages was a factor in our evolution
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1.1 Evaluate a specific market for your product in terms of * Competitive position * Market attractiveness COLGATEColgate was the first toothpaste in a collapsible tube‚ introduced in 1896‚ when it had previously been sold in glass jars since 1873‚ Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas. A new product launched by Colgate sensitive pro relief toothpaste 50g product now available in just $2.60.The product does contain fluoride
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Marketing plan aim and objective 6. Introduction to Coca Cola 7. Situation Analysis 8. Mission Statement of Coca Cola Company 9. Product Life Cycle 10. Swot Analysis 11. Target Market 12. Marketing Objective 13. Marketing Mix 14. Implementing‚ Monitoring and Control 15 Market Research 16.Factors Influencing Consumer Choice 17. Conclusion 18. Recomendations MARKETING PLAN INTRODUCTION
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Market penetration Depth of sales of a particular product in a given market. The deeper the penetration‚ the higher the volume of product sales. In order to expand the sales of current products in markets where their products are already being sold‚ marketers utilize market penetration strategies such as cutting prices‚ increasing advertising‚ obtaining better store or shelf positions for their products‚ or innovative distribution tactics. Market penetration (existing markets‚ existing products):
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against drunken driving. (-) P Economic crisis in Europe (-) Pub (retailer) are closing assively in Uk (and Europe) (-) Rate Beer consummation per capita decrease but varies widely between countries Development of BRIC and US market (+) E Economy Increasing awareness of the effect affect on health and fitness: “Binge drinking” (-) Wine is becoming popular in northern countries (-) The of trade is increased from 63 of volume (2000) to 67% in 2008 whereas
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Therefore‚ Market is divided into different segments so an organization can focus on the needs and wants of the specific consumers who share similar needs and demonstrate similar buyer behavior. In the world‚ there are different types of buyers with their own needs and behavior. Segmentation is the process to match groups of the purchasers with same needs and wants. Market segmentation: The division of a market into different groups or the process of splitting customers in a market into different
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C. Extenal Data Table 1 Direct Foreign Tourist Arrival to Bali by Nationality Period 2008 – 2012 NATIONALITY 2008 2009 2010 2011 2012 Australia 308‚698 446‚042 647‚872 790‚965 823‚821 Afganistan 52 27 52 24 29 Buthan 29 48 52 56 34 Bangladesh 893 1‚032 1‚431 1‚977 1‚716 Fiji 85 141 151 159 657 Hongkong 12‚905 9‚370 15‚172 21‚968 27‚426 India 26‚557 30‚813 40‚777 50‚435 46‚632 Iran/Teheran 2‚536 3‚441 7‚098 9‚002 9‚635 Japan 354‚817 319‚473
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Classification of market Market Definition According to Duddy and Reizan “ Market are people with money to spend and the desire to spend it.” According to Chapman “ The term market refers not to a place but to commodities ‚ buyers and sellers who are in direct competition with one another.” Classification of market • On the basis of area 1. Local Markets: it is confined to locality mostly dealing perishable and semi perishable goods like fish‚ flowers‚ vegetables etc. 2. Regional Market: covers a wide
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Product overview Target Market * Market Segmentation * Consumer Profile Market analysis * Market Overview * Analysis of macro environment * Competition analysis * SWOT analysis Product Capability Positioning Statement Objective to be achieved * Financial objective * Marketing objective Market Plan Implementation Market plan Control Part 1: Market and Consumer Analysis Trend in the market: The current trend in the Canadian market for goods and services
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Electricity tariff hike from April Published on Tuesday‚ 12 March 2013 11:57 The Chairman of the Public Utilities Commission (PUC) Dr. Jayatissa De Costa has said that the public opinion regarding the proposed tariffs will also be taken into consideration before the price hike is introduced. According to the CEB proposal‚ a home using 40 units of electricity will have to pay Rs.384 instead of the previously paid sum of Rs. 244. 95. Under the new proposal‚ 0-30 units
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