Unit 1 – i Introduction to Marketing 1 About Me… b Professor Mark Runge markrunge.rmit@gmail.com k it@ il Cell # by request Office hours are by appointment 2 Class Structure The course will be structured as follows – I will lecture for the first part of class I will then assign discussion questions for groups to answer. You will have 20min to formulate your answers. You will then share these answers with the class. 3 Assessment Assignment 1: A
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The Topshop Spring Campaign Outfits You Need in Your Life Yes‚ fashion is supposed to be about originality and ‘showing off your personality’. But we can’t all be creative all the time and sometimes it’s just easier to look at a fashion magazine and copy the idea in real life. So‚ here are ideas for those lazy days – 9 outfits from Topshop’s latest spring campaign that deserve to be stolen. 1. Metallic jackets Topshop’s spring collection has a beautiful Metallic Hooded Windbreaker Jacket‚ which
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importance of internal marketing in service product development. The first part of this essay will discuss the origin and growth of the concept of internal marketing. Then it will focus on the benefits of internal marketing. In the later part‚ it will demonstrate a specific case‚ Mary Kay‚ which has successfully implemented internal marketing. It shall first briefly introduce fuzzy sets and related concepts. The concept of internal marketing originally emerged from the services marketing literature (Berry
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What is Marketing? What is marketing? If you were to have asked me that question before I started this class‚ I would have likely answered that marketing is “advertising and selling products”. I now realize that advertising and selling makes up only a portion of marketing and that there are other components as well. Listed below are other components in marketing: • Identifying and understanding customer’s wants and needs • Understanding the marketplace • Customer-driven marketing strategy
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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Strategic Planning Business Unit Strategic Planning • SWOT Analysis – External Environment Analysis (Opportunity and Threat Analysis) • Marketing Opportunity – Buying opportunity more convenient or efficient – Meet the need for more information and advice – Customize an offering that was previously only available in standard form Business Unit Strategic Planning – Marketing Opportunity Analysis (MOA) • Can the benefits be articulated to a target market? • Can the target market be reached with cost-effective
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MARKETING APPLICATIONS OF INTERNET MARKETING Internet-based media offer a range of opportunities for marketing products and services across the purchase cycle. Organizations can use online communications such as their websites‚ third-party websites and email marketing as means of: • An advertising medium. For example‚ BP plc and its subsidiary companies‚ such as Castrol Limited‚ uses large-format display or interactive ads on media sites to create awareness of brands and products such as fuels
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Topshop is a british fashion retailer which specialises in clothing‚ shoes and accessories. This brand started in the basement of Peter Robinson in 1960. It’s first standalone store open in 1974. There are currently 300 shops in UK and nearly 100 stores across 40 different countries. Topshop is famous for it’s cutting edge fashion and unique design that follows the latest trend. Their target customers range from teens to the middle and the majority of them are female. Their customers usually have
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RESEARCH PROPOSAL: Lack of an auditorium is a big problem in NSU Date : June 17‚ 2012 To : Mousume Akhter Flora (MkF) From : Md. Faridul Islam Subject: Proposal to do a research paper on the needs of the students from an auditorium of North South University Introduction: In student life every students want something special from their universities where they read. The main fact behind this reason is‚ so that they can show up their university as a different one from all other universities
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7P’s Analysis of Burger king Product - It must provide value to a customer but does not have to be tangible at the same time. Basically‚ it involves introducing new products or improvising the existing products. Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts‚ offers and the like. Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels‚
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