Explain how two selected‚ contrasting business organisations have responded to competitive pressures to develop their use of e-business. Care should be taken in the selection of these organisations so that learners can obtain information to attempt M2‚ for which they need to have built on the descriptions of competitive forces and linked these to the actions taken by organisations in response to competitive pressures. Introduction The two businesses I have chosen for this assignment are Asos and
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2.0 Attractive Marketing Segments and Target Market and Strategy for Forever 21 2.1 Company Background The chain‚ originally known as Fashion 21‚ was intended at first mostly for middle-aged women. The store was founded in Los Angeles‚ California in 1984 by Do Won Chang and his wife Jin Sook Chang. The first Fashion 21 store opened on April 21‚ 1984. It was located at 5637 N. Figueroa St. in the Highland Park district of Los Angeles. The store sized at only 900 square feet (84 m2). It is still
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Unit 29 – Understanding Retailing Task 3 Understand the sales and service functions in retailing Key terms which needs to feature in your work: Customer focus: customer satisfaction (new‚ repeat); collection and uses of customer information; uses of ICT in communication with customers; Customer Relationship Management (CRM) Customer service: customer service as an objective; advantages; problems; target marketing; identifying needs; customer service (pre-transaction‚ transaction‚ post-transaction);
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DD102-TMA02‚ PART 1 For this assignment‚ I will be looking at High Street in Fraserburgh‚ which connects Saltoun Square to Broad Street. It is Fraserburgh’s busiest shopping street. With all of the shops being either independent retailers‚ or offices for local organisations and media outlets‚ it really is a haven from the conglomerates and faceless retailers that are all too common in most town centres. In the book Old Fraserburgh by George Allan Dey‚ there is a collection of photographs of High
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International Competitiveness A country’s “international competitiveness” refers to its ability to sell its goods and services in domestic and international market at a price and quality that is attractive in those markets. The UK fell from 9th to 12th place in The Global Competitiveness Index between 2007 and 2008. The factors causing the decrease can be divided into price and non-price factors. In order to improve the international competitiveness the firm can raise productivity and the government
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the show Keeping Up With The Kardashians for over ten years. She launched her well known cosmetics line in 2016. She has earned over $420 million. Kylie has partnered with big sister‚ Kendall‚ to launch fashion lines with PacSun‚ Madden Girl and Topshop. She is an owner of a few mansions and cars. She has over 98 million followers on Instagram and also many other followers on her other social media. Overall Kylie
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[Accessed: 5 Jan 2014]. Figure 5 We want what she ’s got. 2014. Marie Claire‚ Iss. 304 p. 95. Figure 6 Express.co.uk. 2013. Jenny Packham‚ Alexander McQueen‚ Topshop : Kate Middleton ’s best outfits of 2013 | Style | Life & Style | Daily Express. [online] Available at: http://www.express.co.uk/life-style/style/451124/Jenny-Packham-Alexander-McQueen-Topshop-Kate-Middleton-s-best-outfits-of-2013 [Accessed: 5 Jan 2014].
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Customer Profile Customers react well to publicizing and will purchase on the off chance that they see an advantage such as cost‚ quality‚ predominant plan‚ branding or natural benefits. Customers are taking an expanding intrigued in the moral hones of the companies they purchase from‚ with numerous saying that they have deserted brands due to destitute corporate behavior: concurring to Media.com organization‚ half of UK buyers are willing to pay more for a brand that underpins a cause that is vital
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! ASOS – “As Seen On Screen” ASOS is the largest UK online fashion and beauty store that provides high street and high-end fashions all in one website. It was launched in 2000 by Nick Robertson and Quentin Griffiths. The main purpose of that online store is to dress its clients with garments directly inspired from celebrities’ styles. Today‚ it offers many independent and designer labels such as Motel or Diesel. ASOS is one of the leading fashion and beauty store for both men
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and Muslim hijabs and they seem to think of it as a fashion “trend”. Hijabs are not a “trend” for Muslims. They form part of their religious traditions. You wouldn’t wear a cross if you weren’t a Christian‚ would you? Mainstream retailers such as Topshop and Urban Outfitters feature a cross on many of their jewellery products. This has appealed to today’s generation as it is deemed to be stylish‚ regardless of whether the consumer happens to live by the values of
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