environment. In this report‚ it will focus on Topshop to discuss its strategic management. Topshop is a British multinational clothes retailer specialized in women’s clothing and fashion accessories. It has shops in around 20 countries and online operations in a number of its markets. Topshop is part of the Arcadia Group‚ which is wholly owned by Philip Green and owns a number of other retail outlets including Burton‚ Dorothy Perkins and Miss Selfridge. Topshop currently has branches in Brazil‚ Canada
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paper studies the impact of market orientation strategy on brand awareness. Zara‚ a Spanish leading fashion retailer and an example of a brand using this strategy‚ is compared to three other multinational brands operating in Stockholm‚ Sweden‚ namely Topshop‚ Mango and United Colours of Benetton. The latter brands are known to use advertising to create brand awareness. Fashion magazine attention was used as a measure of brand awareness. Data on the brand awareness was gathered by browsing three leading
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Competitive Advantage”. In recent decades‚ clothing & fashion retailers industry developed very quickly‚ the fast fashion store emerged one after the other. Cost leadership is the most competitive advantage in this area‚ such as H&M‚ Zara and Topshop. (Foroohar‚ R. and Stabe‚ M.‚ 2005). At meanwhile‚ in this sector‚ renewal and replacement occurred frequently because of the clothing is kind of “consumable products” and target customers’ taste always changing with the fashion trends. The supply
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Butler‚ 24/02/07) The Oxford English Dictionary Bruzzi S. & Church Gibson P. (eds). 2000. P.96 H.Radner (2000) in S.Bruzzi & P.Church Gibson Fashion Cultures: Theories‚ Explorations & Analysis‚ London: Routledge‚ pp. 128-134) The Telegraph. Kate Moss: Topshop ’s new muse 20/09/2006) The Independent. Why the high street is being swamped by celebrity clothing ranges 26/11/07
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M1 – Cadburys and Topshop are both businesses that strive to produce effective marketing techniques in order to sell their products. Although both have a wide range of consumers‚ their marketing techniques are both slightly similar and very different. Differences Cadburys offer mass production of every individual product on offer in over 1‚000 stores. However Topshop offer limited amounts of each product in designated Topshop stores and online. Cadburys offer prizes with special chocolate
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WHISTLES HISTORY Whistles is a clothing brand with 40 stores across Britain. It was founded in the early 1980s by Lucille and Richard Lewin. In January 2008‚ Jane Shepherdson‚ former Topshop director‚ signed a deal to purchase a 20 per cent stake in Whistles and was appointed the job of chief executive Founded in London in 1978‚ Whistles began as an independent boutique and has since evolved into a leading womens wear brand. Today‚ under the helm of Chief Executive Jane Shepherdson‚ Whistles
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business in this assignment is named TopShop‚ which is an American multinational retailer with its main headquarters in New York. It is a high end fashion brand that specializes in fashion clothing‚ shoes‚ make-up and accessories. Currently‚ TopShop has 150 workers for its factory in New Jersey‚ and has hired a consultant to offer some advice that could help it make a decision as to whether it should shut down completely or continue operations. In addition‚ TopShop has 100 workers that produce 6‚000
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Week 2 Excercise - Topshop SWOT Analysis (Please add your points by editing the blog) Strengths: * hit-the-trend styles * affordability * accessibility - store coverage all over the country * availability in clothes range * numerous choices in product lines * numerous options in collections and styles‚ e.g. vintage boutigues * choices at multiple price points - for different choices of styles and qualities * store space (especially the London Oxford flagship)
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1. What factors have led to higher prices in Europe than in the United States for Hilfiger merchandise? What problems might Hilfiger encounter by having higher prices in Europe than in the United States? The European and American market definitely has a major clash‚ for it was stated in the case that their demands are opposite from each other. Well‚ the European market seems to be more demanding in terms of product selection‚ variety‚ material and collection. As mentioned‚ there have been special
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both internal and external influences on marketing planning‚ as well as a review of the plan itself. II. The product Collection Topshop is all about refusing to be pigeonholed. Each customer is an individual and relies on the brand to deliver everything from basics to cutting-edge trends. It’s the broad spectrum of ever-changing co lections that keep Topshop ahead of the style game. Mainline Topshop’s Mainline range is a one-stop shop for the seasonal wardrobe. Created by an in-house design
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