International Business Management – 2nd Year -TOPSHOP International Strategies – Final Project Dumitrascu Elena Onitiu Anamaria Pascalau Anca – Diana Tatar Horatiu Table of Contents 1. Presentation of the Company ................................................................................................3 1.1. Topshop – Part of Arcadia Group ..................................................................................3 1.2. Topshop phenomena .....................................
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Page 9 Introduction # Topshop is a British flagship store for women’s clothing and apparel. It has about 300 stores in the United Kingdom and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective
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Harrods Good morning‚ everyone! I’m here to tell you a little about the most famous department store in Britain – Harrods. Let’s look at this picture. Founded in 1834 and situated in London‚ England‚ Harrods is the biggest department store in the UK and is the world’s most famous department store. With Sigmund Freud‚ Oscar Wilde‚ and the British Royal Family as its regular customers‚ Harrods displayed England first “moving staircase” or what we know now as the escalator. (Note: to this day‚ most
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edge‚ highly fashionable styles with affordability by introducing new products and services in various countries worldwide under the new company called ‘TOPSHOP plus’. Realizing the importance of doing so‚ after repositioning itself‚ Top Shop will embark upon a carefully planned journey of simultaneous product and market development strategy as ‘TOPSHOP plus’ Be it Kate Moss’s exclusively introduced designer range‚ in-store ambiance‚ Style Advisor service or its sponsorships for the young and aspiring
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AGENDA !"!#$%&’!()$**+‚-( 1.! Background and Key Facts 2.! SWOT Analysis 3.! Strategy & Goals 4.! Action Plan 5.! Project Time-Line KEY FACTS !"!#$%&’!()$**+‚-( •! Topshop is a retailer of women’s fashion and clothing‚ with the extra store Topman that sells cloths for men. •! With 300 stores in Britain and 100 international outlets (all franchises) in Asia‚ Europe and Latin America. •! The chain made around $200M profit (before tax) in 2008 on revenues of $1.14 billion. •! The United States
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Pestel P2: The pestel framework: The PESTEL framework categorises environmental influences into six main types: political‚ economic‚ social‚ technological‚ environmental and legal. Why you are using it: Thus it provides a clear list of influences on the possible success or failure of particular strategies apple uses or will use. Analyse how the pestel factors that may affect company: Political factors look at government policies‚ taxation changes‚ foreign trade regulations‚ political risk
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Internet Marketing Topshop is clothing store selling clothes‚ shoes and jewellery; they have stores in nearly all towns across the UK. Topshop also has an online store that you can buy they’re products from and they deliver to your home for a small price. You can order your chosen products wherever you are in the world‚ as they deliver worldwide. Also on the Topshop website you can choose the language preferred to shop online making it easier for people to use. If you change the language to
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3.2 TOYOTA PESTEL ANALYSIS Basically PESTLE analysis act as six important factors such as pilitical‚ Economical‚ social‚ Technological‚ Environmental‚ legal factors of an industry. Political factor: Of the Japanese government‚ company has the support and assistance. Due to the government’s influence over a country’s infrastructure it maybe altered. From foreign competitors the governments try to protect Toyota firm in their countries through import restriction and other teriffs. Economical factor:
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arrests‚ the execution of five of its leaders‚ and the exile of more than one hundred men to Siberia. Divided into secret societies throughout the Russian Empire‚ the northern society led by Sergei Trubetskoy‚ and the southern society‚ led by Paul Pestel; the Decembrists had one main philosophy‚ fight for the complete abolition of serfdom‚ the only way to drive Russia’s economic and social progress. In regard to the Decembrist revolution of 1825‚ this paper will argue that although these revolutionaries
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Introduction of a company. 100 words Para 2 - PESTEL 350 words Political Singapore is well known for being politically stable. Regardless of being measured as unified and dictatorial‚ the political society is practical‚ normal and dependent upon the principle of law. The government puts stock in being expert animated and intuition for what’s to come. Framework and conditions for speculation‚ including guaranteeing the standard of law‚ were placed set up. Economic Singapore brags of
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