political‚ socio-cultural‚ and technological aspects‚ and the 5 forces which shape the business strategy of clothing industry. Moreover‚ to illustrate the competition better‚ three clothing retailers belonging to high street fashion industry‚ which are Topshop‚ H&M and ZARA‚ will be selected for analysing the competition in the market. 2. External environment analysis (PEST) 2.1 Economic issues 2.1.1 Recession and austerity measure in UK Nowadays‚ the economic development of UK is teetering on the edge of recession
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问题 1 0.8 分 In cold climates‚ pot holes in the spring are most often caused by In cold climates‚ pot holes in the spring are most often caused by Oxidation Frost action Carbonation 标记此问题 问题 2 0.8 分 What type of tide is indicated by the orientation in the image below? What type of tide is indicated by the orientation in the image below? Neap tide Spring tide Storm tide Rip tide 标记此问题 问题 3 0.8 分 Using the photo below‚ what evidence is there that a
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Zhang Qianying Instructor Huang Academic Writing June 11‚ 2012 The Study of Business Curriculum Design in Xian International Studies University I. Introduction A. Background of the Research With the rapid development of global economy and the increasingly frequent exchange of trade‚ technology‚ and culture between China and the other countries‚ people around the world are facing a more competitive and challenging era. There has been an increasing demand for professionals who have a
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environment. In this report‚ it will focus on Topshop to discuss its strategic management. Topshop is a British multinational clothes retailer specialized in women’s clothing and fashion accessories. It has shops in around 20 countries and online operations in a number of its markets. Topshop is part of the Arcadia Group‚ which is wholly owned by Philip Green and owns a number of other retail outlets including Burton‚ Dorothy Perkins and Miss Selfridge. Topshop currently has branches in Brazil‚ Canada
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創新產品缺乏參考對照產品,消費者難以清楚定位;創新產品全新功能,不容易向消費者說明解釋. Riskiness 消費者跳過廣告,黃金時段不見了,電視網路業者與廣告業者須另循途徑. 紀錄追蹤收視習慣和偏好,有隱私權,被監視疑慮. Divisibility/Triability 運用網路外部性來擴大客戶群以解決產品難受歡迎但銷售量欠佳的情況. 缺乏清楚的品牌定位及良好的溝通策略. (3) TiVo的創新在解決並滿足現有產品市場中尚未被開發的獨特需求,據Forrester對科技客戶層分析,下列Technographics表為early adopter中的Customer segmentation. Motivation Attitude & income Career Family Entertainment Optimistic & High income Fast Forward New Age Nurturers Mouse Potatoes Optimistic & Low income Tech-Strivers Digital Hopefuls
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A Comparative Analysis on Five Versions Translations of “Still night thoughts” by Li Bai Abstract: Based on comparative analysis of 5 English versions of Li Bai’s “Still night thoughts”‚ the paper attempts to make a study of Chinese to English poetry translation. Since poetry is a special form of art in that poetry presents profound meaning and intensive emotions by means of various imageries and scrupulous selection of words‚ translators not only need to have a good command of both two languages
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南京师范大学2014-2015学年第一学期 金陵女子 学院 传媒英语 专业 2012 年级 英语词汇学 课程期末试卷(A) 班 级: 1207班 任课教师: 王海波 学 号: 16120707 姓 名: 孙洁 总分 A Probe into Sexism in English Vocabulary Based on Corpus [内容摘要]很多词汇学家认为英语是一门性别歧视语言,其中很多单词在特定的上下文环境下可以显示出明显的性别歧视现象。下文将在语料库研究数据的基础上,从性别歧视的概念和理论,词汇中性别歧视现象和成因,以及性别词汇的发展和未来趋势等几个方面进行分析。 [关键词]sexism,性别歧视;factors,成因; word frequency,词频;corpus,语料库 1. Introduction In a broad sense‚ language covers all the shapes and whole scope in cultural life‚ which
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trend based apparel company TOPSHOP. The report examines: Company policies The best countries for TOPSHOP to source their leather by compiling a comparative view. Transportation methods (Benefits and drawbacks) Laws and legislations applicable to leather goods The management of money and how the process of payment is delivered Through this research the ideal method of sourcing and supplying leather jackets will be found. 2 Company Profile 2.1 Overview: TOPSHOP was started in 1964 in the
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paper studies the impact of market orientation strategy on brand awareness. Zara‚ a Spanish leading fashion retailer and an example of a brand using this strategy‚ is compared to three other multinational brands operating in Stockholm‚ Sweden‚ namely Topshop‚ Mango and United Colours of Benetton. The latter brands are known to use advertising to create brand awareness. Fashion magazine attention was used as a measure of brand awareness. Data on the brand awareness was gathered by browsing three leading
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Competitive Advantage”. In recent decades‚ clothing & fashion retailers industry developed very quickly‚ the fast fashion store emerged one after the other. Cost leadership is the most competitive advantage in this area‚ such as H&M‚ Zara and Topshop. (Foroohar‚ R. and Stabe‚ M.‚ 2005). At meanwhile‚ in this sector‚ renewal and replacement occurred frequently because of the clothing is kind of “consumable products” and target customers’ taste always changing with the fashion trends. The supply
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