BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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1. What is a share? (1 mark) 2. Identify two advantages of a private placement of shares as compared with a public issue. (1 mark) 3. The shareholders of Quinninup Ltd hold 25 000 A class ordinary shares‚ fully paid at $4.50 each. On 17 April 2012‚ the company directors voted to make a 1 for 5 rights offer to these shareholders. The additional shares were offered at $1.75 each‚ payable in full one month after acceptance. The offer closed on 31 May 2012 with 90% of the shareholders accepting.
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explore the importance of Brand Equity and any of the associated metrics. Brand Equity is the differential effect that knowing the brand name has on customer response to the product or its marketing. America Marketing Association has given a definition of brand equity‚ it suggests that “The value of a brand. From a consumer perspective‚ brand equity is based on consumer attitudes about positive brand attributes and favorable consequences of brand use.” Brand equity is a critical marketing component
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wrong. It is one of the equitable maxims that ’Equity looks to the intention and not the form’ which stands that it is fair to look at the intention rather than the fact they got the formalities wrong. This maxim was shown in the case of Berry v Berry (1929) where a deed was held to have been altered by a simple contract which is not possible in common law. However‚ equity decided that it is allowed with the presence of intention. The flexibility of equity had provided much more fairness and justice
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Feminist‚ Solution-Focused Theories‚ and Narrative overview Guy M. Murrell Grand Canyon University: UNV 502 April 17‚ 2013 Feminist‚ Solution-Focused Theories‚ and Narrative overview Theory: Feminist Key Concepts: Girl power‚ Women’s right‚ War on women‚ Effects on Society‚ Feminism in culture‚ Political lesbianism‚ Pro-feminism‚ Anti-feminism Women’s Health‚ Gender equality Key theorist: (Bartowski and Kolmar 2005‚ 45) Judith Sargent Murray (1751-1820) Elizabeth
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Thought-Focused Treatments Different approaches to therapy exist. Understanding the different approaches can help clinicians offer better interventions based on the nature of the problem and the desired outcome. Two main approached to therapy exist: psychoanalytical and thought-focused treatments. Thought-focused treatment approaches developed as psychologists began to challenge the practices of psychoanalytical treatments. Differences in beliefs in the interaction of cognition‚ emotions‚ and
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stakeholders of a company compensation system and the human resource department provides them within and outside the companies. They are as follow: Employees‚ line managers‚ executives‚ unions‚ and US government. Stakeholders is performance-based compensation that focuses everyone in an organization on long-term while providing unlimited compensation opportunities for those who make it happen. This will create a strategic planning and compensation in an organization. (Higgins‚ 2006) Employees
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Introduction: In the early 1980s‚ a new concept entered managerial discourse: Total Quality Management (TQM). TQM was heralded by governments‚ major corporations and the business media as the most effective and elegant way out of the economic crisis and into the global market. TQM claimed not to be a set of techniques but a philosophy of management (Sashkin and Kiser‚ 1993). Some commentators have argued that TQM is little more than an attempt to enhance management ’s control over labour (Delbridge
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Lee Corporation Equity Scenario Income B-4 Taxes Tax Expense (40%) Net Income 240‚000 96‚000 144‚000 NOTE: adjustments to error corrections are always after tax (AT). JE’s needed: DR Retained Earnings Accumulated Depreciation 15‚000 15‚000 CR Retained Earnings Inventory 21‚000 21‚000 Dividends (Retained Earnings) Cash Dividends Payable 100‚000 75‚000 25‚000 Lee Corporation Retained Earnings Statement for the year ended December 31‚ 2007 January 1‚ as reported Correction for depreciation
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Recall any clients you have worked with or observed in the past in the context of the five domains of behavior analysis. How would your client’s responses to the various questions have helped you to devise a focused behavioral
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