understanding of ideology and myths‚ the concept of a myth is actually a mode of communication. In addition to the popular opinion that a myth is simply a tale told and kept alive through oral traditions‚ a myth actually serves as a mode of speech that is given historical significance by human history. It is not derived or a product of a process of natural tradition or a particular time frame. The idea of speech in this context is actually parallel with the concept of a particular object signifying a
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(1991)‚ “product differentiation is one of the pervasive features of modern economies” and “most of the real world markets are characterised by product differentiation”. Goods‚ even if they satisfy identical needs‚ are not always identical‚ homogenous. At the same time‚ consumers are not identical either: they can have different willingness to pay (or income) and different preferences regarding some product characteristics. The literature distinguishes between horizontal and vertical product differentiation
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Accounting Principles‚ Concepts and Conventions Accounting principles are guidelines & standards‚ which have been accepted by the accounting profession in preparation and presentation of accounts of the business. It is approved and normally accepted by the government bodies &controlling authorities. Accounting principles are uniform in order to understand in the same sense by those using it. Also they are not rigid (i.e. inflexible) like principle of gravity but they are flexible.
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INTRODUCTION I. Importance of the Study The intangibility element of San Miguel Brewery as a business service‚ the job of the developing a wider marketing program and better management system for the company had put a distinctive twist on its continued existence and expansion to the industry. With the situational analysis‚ the researcher hopes to develop a profitable operation‚ better management and marketing program for this company. It is in this context that this study was undertaken. Findings
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1- Consumer Behaviour. One of the most challenging concept in marketing deals with understanding why consumers behave in a certain way or do what they do (or don’t do). Two major psychological concepts are often used to explain and understand the consumer’s behaviour. The first is the so called in psychology the cognitive psychology in which the focus of the study is the mental behaviour i.e. the internal influence such as perception‚ memory‚ attention‚ attitude‚ beliefs‚ values‚ personality
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Concepts of Entrepreneurship Measured Risk Entrepreneurs are risk takers‚ staking money‚ time‚ and personal reputations to manifest their visions. But‚ like heros‚ entrepreneurs are rarely reckless. Rather‚ successful entrepreneurs take measured risks‚ weighing the stakes and the potential consequences‚ and then stepping into unknown territory to generate results. As risk takers‚ successful entrepreneurs understand that failure can be a vital part of success‚ and that learning from mistakes can be
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Smart Products and Services A smart products is an electronic device‚ generally connected to other devices or networks via different protocols such as Bluetooth‚ NFC‚ WiFi‚ 3G‚ etc.‚ that can operate to some extent interactively and autonomously. It is widely believed that these types of devices will outnumber any other forms of smart computing and communication in a very short time‚ in part‚ acting as a useful enabler for the internet things. Uses of Smart Services Minimize maintenance and repair
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g5349179 Reflective Essay on Product Strategy Product is one of the four key elements in Marketing Mix or 4Ps (product‚ place‚ price‚ promotion); it plays such a significant aspect for those companies who give their focus on the product which is where their strengths are‚ and this action has been called Product Orientation Method. It means the business approach that all company activities will put their attention to improve‚ re-design and refine its product quality by assuming that the customers
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FINANCIAL MANAGEMENT CONCEPTS FOR M.B.A II SEMESTER STUDENTS | |ABC System : a System used to categorize inventory items to ensure that the most important ones are reviewed most often. | | |Account Receivable: A balance due from a customer. | | |Aggressive Working Capital Investment Policy : A policy under which holdings of cash‚ securities‚ inventories‚ and receivables
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APPLICATION OF MICROECONOMIC CONCEPTS TO THE ECONOMY BACKGROUND Project Description: In this project‚ you will apply the theories studied in class to analyze the microeconomic forces affecting a business. Each and every data/graph/table should have the Source with it. The contents of your presentation must incorporate concepts from the course. RESEARCH OUTLINE Choose your industry and your company - Brief background of the company. Explain the circular flow diagram and concentrate on each
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