equity is the sum total of consumers’ perceptions and feelings about the product’s attributes and how they perform‚ about the brand name and what it stands for‚ and about the about the company associated with the brand. Therefore the aim of this assignment is to illustrate how a chosen company has built Brand Equity instilling awareness‚ reputation‚ loyalty and prominence in the marketplace. My choice of brand for evaluation is Apple as it’s a really powerful brand and as an Apple advocate I feel
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Apple’s mission statement? Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store‚ and is defining the future of mobile media and computing devices with iPad. Vision Statement Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal
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Table of contents 1. Introduction……………………………………………………………………2 2. Executive summary/ Abstract…………………………………………………2 3. Main Body……………………………………………………………………3-9 3.1 Background of Apple Inc……………………………………………………3 3.2 Critical Analyze of The Company’s Mission………………………………4-7 3.3 Strategic Management Process………………………………………………7-9 4. Conclusion………………………………………………………………………9 References…………………………………………………………………………10 List of figure Figure 1………………………………………………………………8
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February 4‚ 2015 Who Makes the Apple iPhone 1. What are the benefits to Apple of outsourcing the assembly of the iPhone to foreign countries‚ and particularly China? What are the potential costs and risks to Apple? There are many benefits for Apple in outsourcing their assembly line to China. Although Apple claims that the decision wasn’t about the cheap labor‚ it all comes down to the money. The decision was rooted in the fact that it would save Apple a lot of money. It is understandable that
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Total quality management is a process company’s use to ensure superior quality by focusing on customer satisfaction‚ employee empowerment‚ and strive to keep a competitive advantage by implementing statistical tools and encouraging management to use these tools. The traditional quality management system was seen different from Total Quality Management as we see it today. Company’s felt that quality could not be described accurately except for time and cost. So the emphasis was put on the product
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Southeast University & also from the group named “Fresco”. We are really happy to have such a presentation of challenging and interesting like this presentation & also thanks to you for making us worthy for corporate. Our topic is “Marketing Plan for iPhone”. We have learned many things from this topic which will help us in future. There were some obstacles we have faced at the time of collecting data about our topic. But we have overcome all the obstacles by the endeavour effort by each member of our
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Running Head: SAMSUNG 1 Samsung Galaxy S3 or Apple iPhone 5 Donald R. Scott ENG 121 Dr. Schmidt February 6‚ 2012 SAMSUNG 2 Samsung Galaxy S3 or Apple iPhone 5 The ongoing competition amongst smartphone companies never ceases to amaze the consumer. There are multiple features that consumers‚ including myself‚ consider when desiring to upgrade
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STRATEGIC MANAGEMENT Apple‚ Inc. Strategic Management Case Analysis Kait Vinson 4/18/2011 Vinson |1 STRATEGIC MANAGEMENT CASE ANALYSIS: APPLE INC. SECTION ONE: CORE PROBLEMS & ISSUES In the transition from Apple Computers‚ Inc. to Apple Inc. over the past decade‚ the company has faced many problems with its strategy in regards to navigating the personal computer industry. Some of the initial problems included the fact that all of the company’s computer products ran on different operating
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MANAGEMENT OF QUALITY Introduction Quality refers to the ability of a product or service to consistently meet or exceed customer requirements or expectations. Different customers will have different requirements‚ so a working definition of quality is customer-dependent. In order to rebuild its economy after the Second World War‚ Japan focused on quality improvement‚ making it a national imperative. This took place during a time when quality was not uppermost in the minds of business organizations
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1. Introduction Quality management has come forth as a management theory for heightening organizational efficiency and competitiveness (Dow et al.‚ 1999; Grandzol and Greshon‚ 1997; Sila‚ 2007; Sanchez-Rodriguez and Martinez-Lorente‚ 2004). Several experimental surveys and studies propose that organizations attain higher levels of productivity and organizational functioning via successful execution of quality management (Easton and Jarrell‚ 1998; Powell‚ 1995; Das et al.‚ 2000; Yeung et al.‚ 2006;
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