Presented BY: Walid ElKateb Burger king is the second largest fast food hamburger chain in the world with more than 12‚174 restaurants across 76 countries 60% of which are located in the US & 90% of its restaurants are franchised. By looking at the industry‚ we can see that Burger king is operating within the fast food hamburger (FFHR) category of the quick service restaurant in the restaurant industry. Sales for the FFHR has been growing rapidly (with a total of 30% over the last 10 yrs) (inspite
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8. Analysis and Knowledge Management Pg. 9 9. Workforce Focus Pg. 9 10. Operations Focus Pg. 10-11 11. Business Result Pg. 11 12. Conclusion Pg. 11 4. Company Background 4.1 McDonald’s McDonald’s restaurant are found in United States in 1940‚ is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily‚ with more than 33‚500 restaurants in 119 countries worldwide‚ offering quality food‚ superior service‚ clean
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| |Instructor: | Qi Jun | |Homework: |McDonalds Corporation & Burger King Corporation | |Name: |张健鸿 | |Student ID No.: |10210412
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THE APPLICATION OF TOTAL QUALITY MANAGEMENT IN TERMS OF SERVICES OF THE SELECTED FAST FOOD CHAINS IN MARKET-MARKET AYALA MALLS A Thesis Presented To The Faculty of Taguig City University In Partial Fulfillment Of the Requirement for the Degree Bachelor of Science in Hotel and Restaurant Management BY Roselle L. Molina Jelly Mae R. Monsod Krecia M. Fanuncio Rodel
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BURGER KING VIEWPOINT This case was analyzed from the point of view of Burger King’s Marketing Manager. TIME CONTEXT The case happened in September of the 2010. STATEMENT OF THE PROBLEM • How to minimize the negative feedback/perception of the company’s buy-in from a private company? • What measures could Burger King do to dethrone McDonald’s as well as hold off the challenge of a number of other chains that were growing in size and competitive power? STATEMENT OF THE OBJECTIVES
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benefits‚ good quality and great features that cannot be compared to other products in the market. Samsung Samsung increase advertising through different elements of marketing plans and strategic to attract customers and aspire the word‚ they use different tools of marketing strategy to achieve competitive advantage and compete successfully in the market and to show the customers that they are the best. Samsung also take a control of a huge part in the market about 90% of the total share. Mission
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Customer Customer Driven Quality What is the voice of the customer? Customer –Relationship management The “Gaps” approach to Service Design Segmenting customers and markets Strategic supply chain alliances between customers and suppliers Communicating with customers Actively solicited customer feedback Passively solicited customer-feedback approaches CRM Systems Customer Driven Quality What is the voice of the customer? Customer –Relationship management The “Gaps” approach to Service
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The social reformer Before Hr emerged as a specialist management activity there were those in the nineteenth century who tried to intervene in the industrial affairs of the severely under privilege factory worker. At this time they are not employed by the company but rather acted on behalf of fellow workers. The Human bureaucrats We now come to the stage where organizations were increasing in size. Specialization was emerging at management level as well as on the shop floor. This led to the growth
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The Impact of Total Quality Management on Organizational Performance‚ A Case Study of Nigerian Breweries RESEARCH PROPOSAL WRITTEN BY IBE BENJAMIN IKEGWURU CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF STUDY This project is titled ‘The Impact of Total Quality Management on Corporate Performance – A case study of Nigerian Breweries Plc. In today’s dynamic business environment full of intense competitions and uncertainties‚ the ability of an organization to succeed
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that the style of management will have on the operation of a Quality Circle are vast but it is easy to figure out which styles are best for the productivity of the team. Participative management is the opposite of the autocratic leadership style. It involves all employees in the management process and decision making by having managers set policies to move the group towards consensus and make key decisions based upon the advice and ideas of subordinates. This method provides management with more information
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