Brand Audit: Nokia... What’s Next? Introduction Click on the Nokia Philippines website and you will get the image above. This pretty much sums up Nokia at the end of 2014. A long history of dominance in mobile communication has succumbed to the pressures of innovation (and lack thereof). Nokia will go down in history as a case of “What not to do!”. Beset with declining sales‚ Nokia merged with Microsoft and licensed its Lumia and Asha line to the software giant. By the end of 2014‚ Microsoft dropped
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Seminar on NOKIA MORPH TECHNOLOGY SEMINAR REPORT ON “NOKIA MORPH TECHNOLOGY” BY SURESH KUMAR LALCHANDANI EXAM SEAT NO. T3444343 CLASS: T.E. COMPUTER ENGINEERING YEAR: 2009- 2010 DEPARTMENT OF COMPUTER ENGINEERING UNDER THE GUIDANCE OF PROF.SUSHAMA SHINDE CAYMET’S SIDDHANT COLLEGE OF ENGINEERING SUDUMBARE‚ MAVAL‚ PUNE-412109 C.A.Y.M.E.T’S SIDDHANT COLLEGE OF ENGINEERING SUDUMBARE ‚MAVAL‚PUNE(MAHARASHTRA)-412109 Department of Computer Engineering CERTIFICATE This is to certify
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Nokia Case Problem statement Until recently‚ the mobile phone industry’s sole profitable market was the developed one. Today‚ low end‚ emerging markets are growing rapidly and are proving to be profitable; the emerging market accounts for 60% of Nokia’s revenues alone. Determining which market to target affects both the production of phones as well as the services that need to be developed. Nokia is now faced with two options: should they continue operating in both the developed and emerging
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Module Corporate Strategy Assessors Marie Kerr‚ Dr David Pollard Report Title Critically examine the rationale of the recently announced Nokia and Microsoft strategic partnership Presentation Deadline 13 April 2011 Student Name Gul Aliskan Hammad Hafeez Ufuk Can Cindioglu Umer Zia Zhenhua Ma Contents 1. Introduction-----------------------------------------------------------------------------------------------------3 2. Market analysis ----------------------
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DWO Project Report: Nokia 2012 Contents Executive Summary................................................................................................................................... 2 List of figures ............................................................................................................................................. 3 1. Introduction .............................................................................................................
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Introduction to Marketing Management : Defining Marketing for the 21st Century Tutored by : Prof. Sunil D’ Anto Session Agenda • • • • • • • • Importance of marketing Marketing Defined The scope of marketing Tasks of a successful marketing practice Fundamental Marketing Concepts & Tools of Marketing Marketplace Orientations How has marketing management changed? Marketing’s Responses to New Challenges Importance of marketing (why are we learning it?) • • • • Press notes communicating
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rise and fall of Nokia Nokia represent the level of manufacturing industry of Finland in the IT area. Several types of Nokia mobile helped Nokia to open up the market. Back to the old days‚ when Motorola is know as mobile gangster‚ Nokia introduced a clear sound‚ smart appearance‚ with large proportion of screen and scrolling text menu mobile phone‚ which had unprecedented sales‚ at the same time whole world remembered the name “NOKIA”. From1992‚ Nokia introduced their
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Nokia Brand’s Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person‚ it would be young‚ sexy‚ sophisticated‚ hip and generally "with it"". Nokia newly released high-end phones aimed at both the consumer and business user and is showing strength in both emerging
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or preferences of smart phones for each market segment and use this information to design or offer specific product that meet the behavior or preferences of the user in each market segment. This project helps in developing a segmentation scheme for Nokia Phones with the help psychographic segmentation. Our findings show that the resulted market segment can be identified based on the prices of the phones‚ interests‚ opinions and activities of the consumer. Contents Executive Summary 1. Introduction
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necessary thing that the firms need reduce the cost of sell and create competitive advantage. Procurement:The aim is to secure the lowest possible price for purchases of the highest possible quality. Whatever‚ the ultimate aim of value chain is that create maximum profit at minimal cost. The Nokia is one of the
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