Masters Program in Business Administration (MBA) Specializations :- Total Quality Management Note: 1. Solve any 10 Questions. 2. Use analytical description where required. 3. Cite references used if any while proposing solution to any question. Q 1 ) Consider a company involved in testing the strengths of components. Currently 50 engineers are working in the company. Explain briefly the steps that the
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There are eight such dimensions of quality. These are: 1. Performance: It involves the various operating characteristics of the product. For a television set‚ for example‚ these characteristics will be the quality of the picture‚ sound and longevity of the picture tube. 2. Features: These are characteristics that are supplemental to the basic operating characteristics. In an automobile‚ for example‚ a stereo CD player would be an additional feature. 3. Reliability: Reliability of a product is
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Apollo Tyres has created a niche for itself in the Indian tyre market. After three decades of consistent growth‚ today it is the market leader. The history of the company dates back to the early 70s. In 1972‚ license was obtained by Mr Mathew T Marattukalam‚ Jacob Thomas and his associates. The company was taken over by Dr. Raunaq Singh and his associates in 1974. The implementation of the tyre project took place in 1976 in Perambra (Kerala). In 1977 commercial production began with an installed
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1. Why is there a new or renewed interest in the field of project management? Organisations are realising that much of the work they do is actually project based and as more and more of these projects end up with time‚ cost and scope over runs there is the increasing need for robust project management techniques within many organisations 2. What is a project‚ and what are its main attributes? How is a project different from what most people do in their day-to-day jobs? A project is
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Chapter 5: Customer Satisfaction What is Customer Satisfaction? It is the lifeblood of any organization‚ because satisfied customers pay their bills promptly which greatly improves cash flow. If an organization can’t satisfied their customers their customers‚ they may switch to another brand or services which may give satisfaction to them. So the impact to the business is a loss on profit. What is Customers? Customers are the most important asset of any organization‚ because without
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from Quality to Organisational Excellence Introduction An implementation framework is needed to build on and pull together all of the ideas and concepts covered in this site – TQM‚ processes‚ tools and techniques‚ people development‚ teamwork‚ management system‚ performance measurement‚ the Excellence Model® and self-assessment. Based on many years of research‚ education and advisory work in the European Centre for Business Excellence (ECforBE)‚ the framework described in this section provides
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example‚ if the retail staffs are being mistreated by their top management‚ retail staff may respond to the ill treatment by providing bad customer service. This type of customer plays an important role for the success of the company. Therefore it is important for H&M to
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Indian Tyre Industry to grow at 9-10% in next 5 yrs The Indian Tyre Industry produced 73.6 million units of tyres (1.1 million tons) garnering Rs 190 billion in FY`07. MRF was the market leader (22% market share) followed closely by Apollo Tyres (21%). The other major players were JK Tyres & Industries (18%) and CEAT (13%). The industry tonnage production registered a 5 year CAGR of 9.69% between FY 02-07. Truck & bus tyre category (accounting for 57% of the tonnage production) recorded a 5
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INTRODUCTION Nike’s marketing strategy rest mostly on a brand image which is favourable and has evolved into a great multinational enterprise over time. The favourable brand image has been kept afloat due to the strong association with the Nike’s logo which is quite distinctive and the slogan “Just Do It” which has been used in advertisement for quite some time. The company has been known to invest heavily in advertisements and brand promotion. However Nike always has to adopt a favourable market
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committed and involved management to provide long-term top-to-bottom organizational support. 2.Unwavering focus on the customer‚ both internally and externally. 3.Effective involvement and utilization of the entire work force. 4.Continuous improvement of the business and production process 5.Treating suppliers as partners. 6.Establish performance measures for the process. These concepts outline an excellent way to operate a business organization: 1. Management must participate
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