The Body Shop Table of contents Introduction : 2 Section A 3 A comprehensive strategic analysis of the industry : 3 Question 1 3 1) The external strategic analysis of The Body Shop 3 1.1° Synopsis of the beauty industry: Macroenvironement and trends 3 1.2° The competition: immediate industry and competitive environment 5 1.3°The key success factors of the beauty industry and The Body Shop 7 1.4) The SW(OT) analysis of The Body Shop 8 Question 2:
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THE BODY SHOP GLOBAL STRATEGIES AND RECOMMENDATIONS ON HOW TO IMPROVE THEM Table of Content I. Executive Summary of The Body Shop II. Introduction III. SWOT Analysis of The Body Shop IV. PEST Analysis of The Body Shop V. Porter’s Five Forces VI. EVR Congruence VII. Recommendation VIII. Conclusion IX. References I. Executive Summary The Body Shop International PLC (Body Shop) is one of the largest cosmetics companies in the world
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founder and managing director of The Body Shop “Let’s face it‚ I can’t take a moisture cream too seriously‚” Anita Roddick was fond of saying‚ “What really interests me is the revolutionary way in which trade can be used as an instrument for change for the better.” This heretical statement by the head of the fastest-growing company in the cosmetics industry reflected her habit of going against the tide of the industry’s established practices. The Body Shop did not advertise‚ avoided traditional
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Market structure of the German and British tour operators’ industry through the analysis of the package tour prices in the Balearic Islands. Eugeni Aguiló‚ Joaquín Alegre and Maria Sard[i] Abstract: In this paper we study a sample of package tour prices of German and British tour operators in the Balearic Islands. One of the proposes of this study is to analyse if there are significant differences in price between tour operators due to different factors than those associated to the characteristics
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opponents with service differentiation focus strategy in which Ucake’s core differentiated service is ‘customer’s self decorated cake’. Ucake provides plain base cake‚ hygiene environment with fresh and diverse topping‚ and then customers simply come to shop and decorate their cakes easily and fast with meaningful memory supported by professional advice by Ucake’s chefs. Otherwise‚ customers can choose cake design from hundreds of models that suit their event. Among the
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I. Statement of the Problem How can The Body Shop compete in the U.S. market and retain its influence in the cosmetics industry despite threats like fiercer competition‚ apparent weaker competitive advantage‚ and the inevitable change in leadership? II. Case Facts and Background The Body Shop has been a fast-growing company in the cosmetics industry. Anita Riddick‚ the founder and managing director of the company had the habit of going against the tide of the industry’s established
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Visitors Programme: Theme Tours 2014 for experts and officials only - no scholarships for students! The German Embassy Hanoi as well as the German General Consulate in Ho Chi Minh City would like to call for applications for the following Theme Tours to Germany in 2014. The trips will enable all successful applicants to gain valuable personal as well as professional first hand impression of Germany. Each trip focuses on a different aspect of political‚ social‚ cultural or economic life
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home. It’s far more convenient than doing it outside. As people’s lifestyles ameliorate‚ many of them haven’t had the time to do their laundry since it takes so much of their time which is already pre-occupied by their careers. Revolution of Laundry Industry The Industrial Revolution completely transformed laundry technology. The mangle (wringer US) was developed in the 19th century – two long rollers in a frame and a crank to revolve them. A laundry-worker took sopping wet clothing and cranked it
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The Brewing Business of the Philippine Specialty Coffee Shop Industry* In the past‚ people were used to drinking instant coffee. This was before the advent of specialty coffee shops in the country. Today‚ coffee shops are a common sight especially in the Manila metropolis. Specialty coffee refers to the highest-quality green coffee beans roasted to their greatest flavor potential by true craftspeople and then properly brewed to well-established standards (Specialty Coffee Association of America
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It was an unpredictable weather in the summer of 2011‚ with a mixture of vague feeling of excitement and edginess. I was excited since not only will our relatives and I celebrate our family reunion by having a five-day Luzon trip last April‚ but also will it be the first time that I would meet my cousins visiting from Florida‚ Unites States. Edgy‚ confused‚ and a bit worried are somewhat my mood due to a simple fact that I have not been practicing my English. Both initially feeling troubled and
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